Senior Associate, Integrated Search (SEMSEOGEO)

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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Overview of job

WPP mediais looking for a talentedIntegrated Search(SEM/SEO/GEO)SrExecutivetobe based in Malaysia. You willwork extensively on SEO/GEO projectsand ensurea quality output to clients in terms of increasing their visibility in AI searches and drive quality traffic and conversion through audit and optimizations

3 best things about the job:

• Fostering entrepreneurial spirit Accountable for growing businesses & delivering commitment.

• Chance to service the best brands in eachverticals.

• Opportunities to work with the best people from the media industry.

Responsibilities of the role:

• Take the lead role in medium to large SEO/GEOprojectsand work closely with Integrated search manager and leads to implement aligned strategies.

• Develop innovativenew approachesto maximize clients website strategies success.

• PPC Campaign Management:Manageoptimize and report on PPC campaigns across multiple platforms (Google Ads Bing etc.) ensuring effective ad spend management and conversion tracking.

• Performance Analytics & Reporting:Analyzethe performance of both SEO and SEM initiatives using tools like Google Analytics Google Search Console and SEMrush. Provide actionable insights and reports to stakeholders.

• Review and implement strategic changes for SEO/GEOclients and team on an ongoing basis.

• To test understand and useWPP Medias proprietary software to create tracking and reporting solutions for our clients.

• Utilise Google Analytics or any otherthird partysoftware as a secondary or tertiary technology solutions.

• Keyword and Competitor Research.

• Create and optimise campaign strategies for clients.

• Website& Gen AIaudits and complete competitor analysis using a variety of tools.

• Support the management and accountability for the delivery of all SEO/GEOcampaigns.

• Keep abreast of algorithm changes and the impact on clients SEO/GEOstrategies.

• Create and or update SEO/GEOproduct procedures where applicable & supporting documentation & keep this information updated as the market & technology changes.

• To keep up to date with the SEO/GEOchanges & the latest practices & procedures for website optimisation & feed this information back into our products & our people.

• Educate internal teams and clients on SEO/GEOdevelopments and the evolution ofWPP Medias SEO/GEOoffering.

• Overall management and accountability for the delivery ofWPP Medias SEO/GEOcampaigns / projects.

• Regular client reporting.

What you will need:

• A solid understanding and working knowledge of HTML XML and Schema.

• Working knowledge of how LLMs work and how the visibility and citations can be tracked and improved

• Understanding and working knowledge of web languagesie: PHP . CSS JavaScript MySQL Databases.

• Working knowledge industry standard CMS systems (Magento Adobe CQ5 etc.).

• Demonstration of web standards (w3c).

• Understanding of website architecture link structure Meta tags keyword ratios proper image optimization and sitemaps.

• Understanding of off-page asset analysis and backlink analysisutilizingproper researchsoftwares.

• Working knowledge of web server environments andCpaneloperations (Windows Linux).

• A creative and inquisitive mindshowcasingcreative thinking to develop strong social/content idea strategies.

• An excellent work ethic problem solving and proficient time management skills.

• The ability to collaborate and develop strong relationships with clients and colleagues around the business.

• Awareness of content opportunities and developments around the industryutilizingproper research tools and the ability to share knowledge accordingly.

• 2-4 years of experience working on SEO or GEO projects.

• Experience on tools like SEM RushAhrefs Screaming Frog Morse AIEvertune orsimilar products

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