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Sales Manager (Fresh Produce Meat)
Job Location:
Monthly Salary:
Experience Required:
Posted:
7 July 2026 (30+ days ago)
Posted:
Application Deadline:
4 October 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
Role Overview:
We are seeking an aggressive results-driven and highly networked Sales Manager to lead commercial growth within our fresh produce or fresh meat business this role you will be responsible for expanding market share managing B2B relationships with key accounts (hypermarkets wholesalers food manufacturers and Horeca) and driving volume for high-demand short-shelf-life fresh food product lines.
Key Responsibilities:
- Market Penetration: Formulate and execute strategic sales plans to aggressively grow market share for fresh produce (vegetables/fruits) or fresh meat product portfolios.
- Account Management: Manage retain and scale high-value partnerships with major supermarkets hypermarkets wholesale wet markets food services (Horeca) and large-scale manufacturing clients.
- Cold Chain Optimization: Coordinate closely with logistics and supply chain teams to monitor daily stock rotation minimize shrinkage/wastage and ensure strict chilled cold-chain integrity from arrival to shelf.
- Pricing Strategy: Conduct continuous market price mapping navigating the highly volatile daily and weekly pricing nature of fresh livestock and fresh crops to establish competitive market pricing while protecting profit margins.
- Compliance Alignment: Ensure all sales distribution and product handling practices strictly align with local regulatory bodies (such as JAKIM for Halal compliance MAQIS and Ministry of Health standards).
- Market Intelligence: Stay abreast of domestic supply trends seasonal crop shifts import quotas and competitor movements to proactively capture high-volume opportunities.
Requirements
- Minimum of 58 years of proven B2B sales experience specifically handling Fresh Produce (vegetables/fruits) or Fresh Meat/Poultry products.
- An active verified network of fresh food buyers category managers or tier-1 distributors within Malaysian retail and major wholesale hubs.
- Deep understanding of chilled cold-chain logistics daily shelf-life constraints and product freshness/grading standards.
- Strong familiarity with local Halal compliance standards fresh food safety regulations (HACCP) and import procedures.
- Possess own transport and willingness to travel frequently
Required Skills:
B2B Sales Account Management Fresh Produce Knowledge Fresh Meat/Protein Handling Cold Chain Logistics Shelf-Life Management Shrinkage/Wastage Control Price Negotiation Market Intelligence Retail Category Management Wholesale Distribution Network Halal Compliance (JAKIM) Food Safety Standards (HACCP) Relationship Building Inventory Forecasting Supply Chain Coordination Contract Negotiation Communication Skills Business Development Profit Margin Management.
