Regional Sales & Marketing Manager (Heavy Industrial)
Job Summary
- Formulate and execute multi-channel sales and marketing strategies to expand market share boost profit margins and meet or exceed organizational targets.
- Partner with Executive Leadership to develop manage and adjust annual sales and marketing budgets revenue forecasts and financial KPIs.
- Establish key performance metrics standardized operating procedures and compliance guidelines for the regional sales team.
- Provide day-to-day functional leadership structure and coaching for the Sales and Marketing departments.
- Conduct regular bi-annual and annual Performance Development Reviews for direct reports and ensure continuous talent development across the broader team.
- Define sales territories allocate account coverage and continuously adapt distribution models based on evolving market needs.
- Oversee key account relationships lead major contract negotiations and conduct strategic client visits to maintain a strong market presence.
- Analyze lost sales opportunities and implement corrective action plans to secure future pipeline growth.
- Support distributor networks across the region by facilitating technical training product demonstrations and sales enablement.
- Collaborate with R&D operations production and quality assurance to align customer demand with internal capacity invoicing and new product initiatives.
- Drive maximum adoption and consistent utilization of the company CRM platform across all commercial personnel.
- Represent the business at regional industry conferences trade exhibitions and networking events.
- Degree or equivalent professional qualification in Metallurgy Welding Engineering Materials Science or extensive commercial experience within the heavy industrial/welding sector.
- Proven track record of senior commercial management within the specialized welding or wear protection industries.
- Demonstrated success leading and developing cross-functional Sales & Marketing teams ideally within an international corporate environment.
- Strong background in modern Key Account Management (KAM) sales KPI tracking margin optimization and financial planning.
- Willingness to travel extensively (nationally and internationally) for customer visits trade shows and corporate site reviews.
Required Skills:
Welding Metallurgy & Alloy Application Knowledge Heavy Industrial Wear Diagnostic Capability P&L Budgeting & Margin Management Key Account Management & Contract Negotiation Territory & Distributor Channel Management Strategic Sales & Marketing Alignment CRM Pipeline Management & Data Analytics Cross-Functional Team Leadership & Performance Coaching R&D & Operations Collaboration Executive Stakeholder Communication Business Level English Proficiency High Regional & International Mobility.