Product Marketing Manager

Job Responsibilities

1. Product Strategy & Planning

• Develop and implement marketing strategies for DA products to achieve business targets.
• Conduct market research and competitive analysis to identify trends customer preferences and opportunities.
• Define product positioning pricing and value propositions.

2. Product Lifecycle Management

• Manage end-to-end from supply and demand planning until the Go-to-Market execution.
• Manage product introductions transitions and end-of-life strategies.
• Coordinate with R&D and supply chain to ensure optimal product availability.
• Monitor product performance and recommend improvements based on market feedback.

3. Go-to-Market & Launch Execution

• Plan and execute product launches including messaging promotion and retail activation.
• Develop sales and marketing materials for internal and external stakeholders.
• Work with media and advertising teams to create campaigns that drive awareness and demand.

4. Channel & Sales Support

• Collaborate with the sales team to develop strategies that drive sell-in and sell-out.
• Provide product training and key selling points to sales teams and retail partners.
• Monitor and analyse sales data to identify gaps and improvement areas.

5. Consumer Engagement & Brand Building

• Develop and manage digital marketing influencer collaborations and consumer promotions.
• Drive consumer education on product benefits through social media events and PR initiatives.
  
• Ensure brand consistency across all marketing touchpoints.

6. Stakeholder Management & Coordination

• Work closely with HQ RHQ and cross-functional teams to align product and marketing strategies.
• Manage relationships with retail partners distributors and agencies.
• Ensure compliance with global and local marketing guidelines.

Job Requirement

• Bachelors degree in Marketing Business or a related field.
• At least 5 years of experience in product marketing preferably in the home appliances or consumer electronics FMCG industry.
• Strong business acumen with analytical and strategic thinking.
• Excellent communication and presentation skills.
• Ability to work in a fast-paced environment and manage multiple projects.
• Proficiency in market analysis sales data interpretation and marketing strategy development.

Working Location

Kuala Lumpur Malaysia

Consultant In-charge

Kah Wai