Product Marketing Lead
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Job Summary
The Product Marketing Lead owns the commercial success of products by translating product into demand desire and sales performance across all channels.
They sit at the intersection of Product (R&D / Merchandising) Marketing (Content / Branding) and Sales Channels (Livestream / Affiliate / Marketplace).
In simple terms: They decide what story to tell who its for and how to sell it profitably.
- Product Positioning & Narrative
- Go-To-Market Strategy
- Cross-Channel Sales Alignment
- Demand Creation
- Product Performance Tracking
- Pricing & Offer Strategy
- Feedback Loop to Product Team
- Product GMV Performance
- Sell-Through Rate
- Hero Product Success Rate
- Channel Conversion Efficiency
- Margin Performance
- Strong in consumer understanding trend analysis and commercial thinking.
- Skill mix: 50% marketing strategy 30% product sense 20% sales understanding.
Required Skills:
Strong analytical thinking (can break down complex problems clearly) Solid commercial / business understanding Experience in: E-commerce / marketplace / TikTok environment Ability to connect: Data insight action Strong in: Excel / Google Sheets Comfortable with: Data consolidation from multiple sources Familiar with: BI tools (Power BI Looker etc.) is a plus Able to use AI tools (e.g. ChatGPT) to: Speed up analysis Structure report Generate hypotheses We are looking for someone who: Thinks commercially Challenges assumptions Drives real business impact
