Performance Marketing Manager
Kuala Lumpur - Malaysia
Job Summary
Sitting in the Regional Online Marketing team you will play a pivotal role in designing and implementing online media strategies to drive growth in acquisition retention and branding. You will be working closely with local teams and regional stakeholders to foster strong partnerships ensuring seamless coordination and execution of marketing initiatives across countries. If you are an experienced self-motivated and innovative online marketer who is AI-forward this could be the role for you.
- Manage and be responsible for the performance of all relevant online marketing channels including but not limited to Meta Ads Google Ads TikTok Ads and programmatic channels.
- Collaborate with local marketing teams to deliver localized strategy: campaign and media planning and creative development.
- Analyze online paid media campaigns and product data to derive actionable insights for optimization purposes.
- Responsible for budget planning and execution aimed at maximizing marketing effectiveness.
Growth hacking through constant testing to discover new marketing opportunities.
- AI Competency:Demonstrated use of AI tools (e.g. ChatGPT Gemini Claude) to develop new or improve workflows enhance productivity and drive efficiency at scale.
- 5 years of hands-on experience in online paid media for APP and Web products.
- Bachelors degree in marketing business or relevant experience.
- Proven track record of driving significant growth with marketing efficiency.
- Proficient in managing campaigns across the following advertising platforms - Meta Ads Google Ads TikTok Ads and programmatic channels.
- Excellent communication skills and stakeholder management are able to work across multiple markets and cultures collaborate easily with others and adapt agilely.
- Proficient in marketing tools including Google Analytics Google Search Console and Appsflyer.
- Excellent analytical skills with a data-driven mindset to interpret and act on data insights.
- Growth hacking mentality and a holistic view of marketing strategy to discover key business opportunities.
- Self-starter with the ability to work independently owning the problem and developing the solution.
- Language proficiency in Mandarin (written and spoken) would be preferred as this role will focus on Mandarin speaking markets.
- Grit - We tackle all challenges head-on working together to solve problems and achieve success.
- Hunger - We value hard work and having relentless drive.
- Speed - We move fast and have a bias for action all to deliver maximum impact.
- Impact - We focus on results always aiming for the best possible outcomes and timelines.
- Growth - We embrace a growth mindset constantly striving to learn improve and excel in our roles.
- Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.
- Be part of a winning team on a journey to global scale.
- Competitive compensation based on your performance.
- Candid open and collaborative culture where feedback is valued for everyone to grow and improve every day.
Required Experience:
Manager
About Company
Latest discount coupons, promo codes & vouchers for your online shopping. Plus FREE cashback rewards from ShopBack. Best deals & promotions!