Marketing Executive

1) Sales & Business Development

• Identify and follow up on sales opportunities in:
  
• Government hospitals
  
• Private hospitals
  
• Diagnostic laboratories
  
• Manage basic sales cycle activities:
  
• Lead generation follow-up quotation closing (for smaller deals)
  
• Support senior team members on:
  
• Key accounts
  
• Larger projects and tenders
  
• Build and maintain good relationships with customers
  
• Achieve assigned sales targets (individual or team-based)
  

2) Product & Application Support

• Promote company products:
  
• Laboratory instruments and related solutions
  
• Conduct:
  
• Product presentations
  
• Basic product demonstrations
  
• Support solution discussions by:
  
• Understanding customer needs
  
• Highlighting basic workflow improvements
  
• Work closely with application specialists for technical support
  

3) Marketing & Market Development

• Execute and support:
  
• Exhibitions workshops and conferences
  
• Marketing campaigns and promotions
  
• Gather market information:
  
• Competitor activities
  
• Customer feedback
  
• Assist in preparing:
  
• Marketing materials
  
• Simple case summaries
  

4) Tender & Administrative Support

• Assist in:
  
• Preparing tender documents
  
• Compiling compliance documentation
  
• Coordinate internally to collect required information
  
• Ensure proper documentation and submission timelines are met
  

5) Reporting & Coordination

• Maintain and update:
  
• Sales pipeline
  
• Customer interaction records
  
• Prepare:
  
• Weekly activity reports
  
• Basic sales forecasts (with guidance)
  
• Track follow-ups and ensure timely responses to customers