Manager, Health Product and Proposition
Kuala Lumpur - Malaysia
Job Summary
Prudentials purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured for our people customers and partners. We provide a platform for our people to do their best work and make an impact to the business and we support our peoples career ambitions. We pledge to make Prudential a place where you can Connect Grow and Succeed.
JOB SCOPE:
This role supports the development and execution of health customer marketing campaigns and engagement initiatives to drive business growth customer retention cross-selling opportunities and customer acquisition. The incumbent will work closely with cross-functional stakeholders to coordinate and deliver campaigns across multiple customer segments execute customer engagement activities manage campaign communications and monitor performance outcomes. The role also supports campaign reporting stakeholder engagement process improvements and operational readiness to ensure effective campaign delivery and a positive customer experience.
PRINCIPAL DUTIES & RESPONSIBILITIES
and execute customer campaigns for health
Support the execution of end-to-end customer campaigns for the health business to drive business growth and customer value.
campaign delivery excellence
Project manage health customer campaigns from ideation through execution ensuring timely delivery operational readiness stakeholder alignment and effective launch outcomes.
across the business
Work closely with Agency Marketing Operations Technology Actuarial and other stakeholders to deliver customer campaigns business initiatives and process improvement projects.
distribution and customer engagement
Drive campaign awareness and adoption through sales channels and customer touchpoints ensuring strong engagement from both internal and external stakeholders.
insights into performance
Monitor campaign performance analyze customer responses and engagement outcomes identify opportunities for optimization and recommend actions to improve effectiveness and ROI.
campaign reporting and presentations
Prepare performance reports business presentations management updates and analytical insights to support decision-making and stakeholder engagement.
continuous improvement and innovation
Continuously enhance campaign design customer communications fulfillment processes and operational workflows to improve customer experience and business outcomes.
campaign support and governance
Manage campaign enquiries through dedicated communication channels provide timely support to stakeholders and ensure campaign execution complies with internal governance and operational requirements.
JOB SPECIFICATION
a. Qualifications
Bachelors degree in any discipline.
b. Experience
Minimum 2 - 5 years of relevant experience in product development customer engagement product activation or customer marketing roles.
Experience in insurance product management and/or managing end-to-end marketing or customer campaigns particularly within the Agency distribution channel is a strong advantage.
Exposure to health or financial services businesses with proven involvement in driving commercial outcomes is preferred.
c. Knowledge & Skills
Good understanding of how insurance products are positioned sold and activated.
Strong understanding of customer marketing campaign management and customer engagement strategies.
Strong project management and stakeholder management capabilities.
Good analytical skills with the ability to derive actionable insights from campaign performance data.
Excellent presentation communication and stakeholder engagement skills with confidence engaging Agency Marketing Operations Technology Actuarial and large distribution groups.
Self-driven proactive and comfortable operating in a fast-paced performance-oriented environment.
Experience in insurance financial services customer engagement or customer marketing is an advantage.
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex race age ethnic origin educational social and cultural background marital status pregnancy and maternity religion or belief disability or part-time / fixed-term work or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.
Required Experience:
Manager
About Company
พรูเด็นเชียล ประกันชีวิต (ประเทศไทย) มุ่งมั่นที่จะช่วยให้คุณก้าวหน้าในชีวิต โดยเราให้ความใส่ใจอย่างเต็มที่เพื่อการบริการที่เป็นเลิศแก่คุณ ค้นหาวิธีที่เราจะสามารถช่วยเหลือคุณได้ที่นี่ ... View more