Lead Product Marketing Manager

Get to Know the Team

The Regional Product Marketing team is the central hub of user insights and marketing orchestration for all of Grabs products in every vertical Mobility Food Groceries E-commerce Loyalty Financial Services and enterprise solutions across all Grab markets and businesses.

We help products scale with unique Consumer Value Propositions (CVPs) impactful messaging and habit formation programs that grow adoption and stickiness among consumers merchants drivers and enterprise clients. We work hand-in-hand with regional product and country teams turning data driven insights into compounding predictable revenue streams.

Get to Know the Role

In 2026 Grabs Product Marketing team is shifting from traditional marketing to unified product led growth optimizing for consumer delight lifetime value (LTV) and revenue this role you will help deliver that shift on the ground applying modern product marketing techniques such as AI-assisted research predictive personas and multi-user CVPs to build and take products to market.

You will translate product and technical improvements into compelling commercial narratives and bring ground truth insights from consumersdrivers and clients into future product design. You will report into a Product Marketing leader and partner closely with Product Commercial Marketing and Country Operations.

This will be a fully on-site role at our Malaysias Petaling Jaya office

The Critical Tasks You Will Perform

• Contribute to LTV growth by driving product adoption and the habit formation of LTV growing behaviors and by tracking each products financial proxies.
• Support product led growth workstreams that unite Product Commercial Marketing and Operations helping foster daily and weekly user habits and network effects that compound usage frequency retention and revenue.
• Apply next gen discovery techniques including the shift from traditional SEO to Generative Engine Optimization (GEO) by structuring product documentation and narratives to be cited and summarized by AI search agents such as ChatGPT Perplexity and Gemini.
• Use AI-assisted insights predictive analytics and synthetic personas alongside traditional research to make full use of Grabs online and offline data advantage.
• Work in an async first way across regions and countries producing clear unambiguous execution playbooks that reduce coordination friction for collaborators and stakeholders.
• Adopt AI tooling in day to day execution to handle routine work while building your own depth in high level strategy user empathy and cross-cultural nuance.
• Build strong cross-functional relationships and influence peers across Product Commercial and Marketing to align on a shared go-to-market vision.

Qualifications :

What Essential Skills You Will Need

• 8 years of experience across product marketing product management or strategy consulting within large fast-paced consumer tech app or SaaS companies.
• A track record of contributing to user growth engagement and retention ideally across more than one market.
• Comfort working with data and AI-assisted workflows and curiosity to master modern product-led growth techniques from creator ecosystems and viral loops to AI-driven acquisition and retention.
• Strong cross-functional collaboration skills with the ability to influence peers and align independent Product Commercial and Marketing partners around a shared vision.
• Clear commercial storytelling able to turn technical or product improvements into compelling narratives for internal and external audiences.

Good to Have

• Hands on experience with GEO predictive personas or synthetic research methods.
• Exposure to multi-country or regional go to market across Southeast Asia.
• Experience marketing across multiple user types (consumers merchants drivers or enterprise clients).

Why Join Us

Youll help redefine how Grabs products grow turning deep customer understanding into product-led growth that compounds across Southeast Asia. If youre excited to work at the frontier of AI-era product marketing and see your craft shape both product design and commercial outcomes this is that role.

Additional Information :

Life at Grab

We care about your well-being at Grab here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through lifes challenges.
• Balancing personal commitments and lifes demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For at Grab

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer we consider all candidates fairly and equally regardless of nationality ethnicity religion age gender identity sexual orientation family commitments physical and mental impairments or disabilities and other attributes that make them unique.

Remote Work :

No

Employment Type :

Full-time