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Head of Marketing (Performance & Lead Gen)
Job Location:
Monthly Salary:
Experience Required:
Posted:
29 June 2026 (30+ days ago)
Posted:
Application Deadline:
26 September 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
Role Overview:
As the Head of Marketing you will lead a dedicated team of digital marketers and livestream creators. Your primary mandate is aggressive high-volume lead generation. This role requires a blend of creative social commerce strategy and a deep tactical understanding of running performance ads within high-scrutiny heavily restricted advertising niches.
As the Head of Marketing you will lead a dedicated team of digital marketers and livestream creators. Your primary mandate is aggressive high-volume lead generation. This role requires a blend of creative social commerce strategy and a deep tactical understanding of running performance ads within high-scrutiny heavily restricted advertising niches.
Key Responsibilities:
- Performance & Lead Generation: Design deploy and scale high-converting paid ad campaigns across Meta Google and TikTok to drive a consistent massive volume of inbound leads.
- TikTok Live & Video Commerce: Build manage and optimize a dedicated livestreaming unit (including hosts and production crew) to turn TikTok Live into a primary customer acquisition funnel.
- Ad Policy & Compliance Management: Expertly navigate complex advertising policies community guidelines and platform restrictions on Meta Google and TikTok to ensure uninterrupted campaign delivery.
- Team Leadership: Manage and mentor an internal digital marketing and creative team establishing clear KPIs around Cost Per Lead (CPL) lead quality and funnel conversion rates.
- Data-Driven Optimization: Constantly analyze campaign data funnel drop-offs and livestream metrics to maximize ROI on ad spend.
Requirements
- 5 years of digital marketing experience with a proven track record in a leadership or managerial capacity.
- A demonstrable history of running successful high-volume lead generation campaigns where the main KPI is driving phone numbers/inquiries.
- Strong practical knowledge of TikTok Live operations algorithm mechanics and live-engagement tactics.
- Professional fluency in English and Bahasa Malaysia (Proficiency in Mandarin is a strong advantage to manage specific target market segments).
Required Skills:
Performance Marketing Lead Generation Paid Ads Management (Meta/Google/TikTok) TikTok Live Operations Social Commerce Digital Marketing Strategy Platform Ad Policy Compliance Account Risk Mitigation Budget Optimization Customer Acquisition Content Strategy Team Leadership Data Analytics KPI Management Funnel Optimization
