GTM Specialist

Company Background:

We are representing a consumer electronics companywith their officebased locally in Damansara Utama(Petaling Jaya). As the team is expanding we are looking for GTM Specialist.

Job Responsibilities:

• Plan and execute end-to-end Go-To-Market (GTM) strategies for new product launches.
• Coordinate with Product Management Sales Marketing Retail E-commerce and Operations teams to ensure smooth product launches.
• Develop GTM timelines launch checklists and cross-functional execution plans.
• Prepare product launch materials including pricing product positioning sales kits FAQs training materials and promotional assets.
• Collaborate with Marketing to execute ATL BTL digital social media influencer and retail campaigns.
• Work with Sales teams to ensure product readiness across distributors dealers retailers and online platforms.
• Monitor product launch performance sales achievement campaign effectiveness and customer feedback.
• Conduct market research and competitor analysis to identify market opportunities and recommend improvements.
• Coordinate product training sessions for internal teams and channel partners.

Job Requirements:

• MinimumBachelors Degree in Marketing Business Administration Management Communications or a related field.
• Minimum 13 years of experience in GTM Product Marketing Trade Marketing Brand Marketing Project Management or Product Management.
• Experience in the Consumer Electronics IT Mobile Phone Smart Devices Gadgets or Technology industry is highly preferred.

Qualified and interested candidates may apply online or email your updated resume to

Only shortlisted candidates will be notified.