General Manager, Retail Sales

Location: Kuala Lumpur Malaysia
Work Mode: Work from Office
Remuneration: RM15000RM20000 plus fixed allowance

A leading diversified conglomerate in Malaysia is looking for a General Manager Retail Sales Operations to drive revenue growth across its dealer network direct retail business and home-appliance categories. These include built-in cabinets wardrobes kitchen systems and electrical appliances.

• Formulate and execute retail sales strategies across dealer direct retail and appliance channels.
• Identify market opportunities set channel-specific sales targets and develop cross-selling strategies for kitchen systems wardrobes built-in cabinets and electrical appliances.
• Support long-term retail business growth initiatives in collaboration with management.

• Oversee the local and international dealer lifecycle including recruitment onboarding qualification and performance management.
• Improve dealer productivity conversion rates and product mix.
• Develop recovery restructuring or exit plans for underperforming dealer accounts.

• Lead internal sales teams channel heads and sales managers to achieve business targets.
• Set clear KPIs and conduct regular performance reviews.
• Address capability gaps through coaching and recruitment.
• Improve lead management sales conversion and closing effectiveness.

• Drive sales volume attachment rates and margins for kitchen and electrical appliances.
• Increase appliance attachment rates to kitchen and wardrobe sales.
• Develop sales packages promotional campaigns product bundles and dealer incentive schemes in partnership with Product Procurement Marketing and Operations teams.
• Monitor category performance margins inventory movement and sales effectiveness.

• Track sales pipelines revenue trends category performance and channel margins.
• Analyse sales trends channel performance category results and customer behaviour to recommend actions that improve profitability and sales.
• Review pricing models commission structures and promotional offers to maximise profitability while adhering to corporate governance policies.

• Bachelors degree in Business Marketing Sales Management or a related field.
• At least 10 years of progressive experience in dealership acquisition dealership and sales management or business development.
• At least 5 years of experience managing channel sales teams or managers.
• Fluent in English and Mandarin.
• Proven track record in dealer or distributor management retail channel sales or multi-channel distribution.
• Strong commercial acumen including P&L management sales pipeline analysis margin management and dealer incentive structures.
• Excellent leadership negotiation and stakeholder management skills.
• Willingness to travel as required.

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