Customer Marketing Coordinator

The Opportunity:

To support the planning coordination and execution of trade marketing activities across priority markets working closely with Sales Marketing and Distributors to help achieve commercial and brand objectives.

What Your Impact Will Be:

In-store Promotions and Retailer Programmes

• Support Distributors in the execution of in-store promotions/retailer-specific programmes. Work closely with Manager Sales & Marketing to ideate translate Global brand franchise priorities into local execution plans in accordance with brand guidelines and agreed Joint Business Plans to meet Sales KPIs
• Monitor progress to ensure execution excellence of Distributors retail programmes i.e. promotions merchandising store revamps/renovations and flag execution gaps and support corrective actions
• Work closely with Sales & Marketing on key campaigns activations key drivers promotions alignment of timing mechanics sell-in/sell-out phasing and supply readiness to ensure smooth & timely execution
• Review Distributors execution performance through evaluations and contribute to business reviews highlighting risks gaps and improvement opportunities
• Track effectiveness of in-store/promoter activities via pre/post analysis by gathering feedback from Distributors review qualitative/quantitative performance indicators to gain insights/learnings to improve future campaigns

Strengthen Customer and Distributor Alignment

• Integrate Trade Marketing strategies/initiatives within Sales JBPs Global Marketing Brand Plans eComm and Consumer Products for a ONE Franchise execution
• Supervise merchandising guidelines (coordination/approvals with Distributors) supporting optimization of assortment hero SKU focus and shelf productivity
• Coordinate & share with Distributors latest Brand/Style Guides & working files
• Support Sales Team via joint planning in matters of line selection key drivers identification & implementation segment analysis & promotion input
• Focus on priority markets Philippines Korea Thailand Vietnam with activations based on market maturity channel mix and distributor capabilities

Execution in Trade

• Regular trade visits and store audits (if required) to ensure brand guidelines are met planogram effectiveness and must-have SKUs are available in trade
• Support Distributors new store renovations revamps and executions

Administrative support

• Supervise in-store POSM design (brief & coordination with Distributors)
• Coordination of FAs approvals from Global Creative Teams (5 respective BUs) & input from local Global Brand Marketing teams (local execution) where applicable
• Maintain CM A&P budget; to raise PRs/POs track & ensure spending within budget
• Coordinate/manage toy samples

Qualifications :

What Were Looking For: 

Experience:

• Experience in either sales marketing or trade marketing

Education:

• Undergraduate degree in Business or other relevant qualification preferred

Knowledge Skills:

• Strong organizational and time management skills
• Computer literate and able to retrieve relevant data from systems
• Good written and verbal communication skills
• Experience in merchandising category management or marketing
• Good business acumen and stakeholder management skills

Additional Information :

Dont meet every single requirement At Mattel we are dedicated to an inclusive workplace and a culture of belonging. If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we still encourage you to apply. You may be just the right candidate for this or other roles.

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:
We embrace a flexible work model designed to empower a culture of growth optimism and wellbeing where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility our focus is to optimize performance and drive connection for moments that matter.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands including Barbie Hot Wheels Fisher-Price American Girl Thomas & Friends UNO Masters of the Universe Matchbox Monster High MEGA and Polly Pocket as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys content consumer products digital and live experiences. Our products are sold in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945 Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattels award-winning workplace culture has been recognized by Forbes Fast Company Newsweek Great Place to Work TIME and more.

Visit us at  is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers and all applicants will receive consideration for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy

Remote Work :

No

Employment Type :

Full-time