Content Strategist Senior Marketing Executive

Industry : Automotive Recycling Centre

• We are looking for a creative thinker who can turn business objectives into content that connects and performs.
  
• This role is ideal for someone with agency experience who understands how to develop a campaign idea shape the creative direction plan the content and execute it end-to-end from concept to final output.
  
• You should be equally comfortable thinking strategically and getting your hands dirty creatively.
  

Key Responsibilities

• Develop content strategies campaign concepts and creative directions based on business and marketing objectives.
  
• Plan and produce engaging content across TikTok Instagram Reels YouTube Shorts and other digital platforms.
  
• Create and edit visual assets videos social content and campaign materials independently.
  
• Translate ideas into strong storytelling visuals and short-form content that resonate with the target audience.
  
• Manage the content process from ideation scripting and storyboard to shooting editing and publishing.
  
• Stay ahead of social media content and cultural trends particularly within the Malay market.
  
• Use AI tools such as ChatGPT Higgsfield and other creative platforms to enhance ideation production speed and content quality.
  
• Work closely with the management/team to develop campaigns while being able to operate with minimal supervision.
  
• Review content performance and continuously improve creative approaches based on audience response and results.
  
  

• 3 - 5 years of experience preferably within a creative digital or advertising agency.
  
• Strong portfolio demonstrating creative thinking design and content execution.
  
• Strong understanding of social media and short-form video content.
  
• Good graphic design and video editing capabilities using tools such as Adobe Creative Suite CapCut Canva or equivalent.
  
• Able to develop ideas and creative direction not just execute instructions or briefs.
  
• Strong visual taste storytelling ability and creative judgement.
  
• Fast resourceful and comfortable working independently.
  
• Familiar and confident with AI-powered creative and productivity tools.
  
• Good understanding of the Malay consumer market or relevant exposure to it.