Commercial Channels Manager

Position Summary

The Commercial Channel Manager is responsible for developing and executing customer-centric commercial strategies that drive profitable growth across assigned pharmacy and specialty multi-channel (SMC) accounts. The role partners closely with key retail customers to deliver Joint Business Plans optimize trade investments and accelerate category growth through strong commercial acumen data-driven decision making and cross-functional collaboration. By fostering strategic partnerships and ensuring best-in-class execution across both offline and online channels the role plays a critical part in achieving the companys commercial and brand objectives.

Responsibilties

• To practice Strategic Key Account Management Approach in managing the customers
• Develop and execute annual customer business plans to deliver sales profitability and market share objectives.
• Lead commercial negotiations including trading terms promotional plans and annual agreements execution aligning with company objectives.
• Build strong partnerships with key customers through effective account management Joint Business Planning (JBP) and regular business reviews.
• Manage customer P&L sales performance forecasting and trade investments to drive sustainable and profitable growth.
• Analyze sales performance shopper insights and market trends to identify growth opportunities and optimize business strategies.
• Plan and execute customer promotions new product launches and channel activations while evaluating their effectiveness and return on investment.
• Collaborate with cross-functional teams including Marketing Finance Supply Chain In-market team and Education to ensure flawless execution of customer plans.
• Drive omnichannel growth by partnering with customers on both offline and online initiatives including retailer media CRM and eCommerce activations.
• Build and maintain strong relationships with key customer stakeholders while continuously identifying opportunities to expand the business. Draw out monthly promotion plan review customer monthly/ yearly cumulative sales performance the market and the category performance promotion design measurement tool and the promotion effectiveness evaluation
• In depth understanding of the key account retails sales strategy and operation mechanism formulate key account strategy goal and budget constraint determine the business cooperation foundation & opportunity

Requirements

• Bachelors Degree in Business Marketing or a related discipline.
• Minimum 5 years of relevant commercial sales or key account management experience with at least 3 years in Key Account Management or Strategic Customer Management.
• Proven experience in strategic planning commercial execution and stakeholder management.
• Experience in the pharmacy beauty FMCG or fast-paced retail industry is preferred.
• Experience managing modern trade pharmacy or specialty retail accounts is an advantage
• Data-driven mindset with the ability to leverage sales performance shopper insights and market trends to identify growth opportunities and make sound commercial decisions.
• Strong organizational and project management skills with the ability to manage multiple priorities in a fast-paced environment.