Commercial Business Analyst

WHAT YOULL DO

As a Commercial Business Analyst you work in commercial analytics using data and insights to support sales marketing and e-commerce performance. This role covers our SEA Sales Market in Malaysia Singapore Philippines and Vietnam.

You will:

• Plan quantify and drive execution of tactical activations in Sales Market in collaboration with Continent Supply Planning (SP) within the budget and frame set by Global
• Analyze sales customer and web performance data to generate insights that support commercial decisions
• Monitor and follow up on business performance identifying opportunities and driving actions together with Commercial teams
• Conduct 360 analysis across customer product and channel performance (.com & app) to strengthen commercial strategies
• Evaluate and provide insights on campaign effectiveness conversion performance and customer behaviour to improve results
• Drive testing and optimization (e.g. A/B testing segmentation cohort analysis) to enhance customer experience and conversion
• Ensure accurate data tracking tagging and reporting to support reliable insights and performance visibility
• Collaborate with Commercial Ecom Experience and Marketing teams to share insights and improve business outcomes

WHO YOULL WORK WITH

Youll work closely with Commercial Leads Ecom Leads Experience teams and Marketing teamssupporting decision-making and performance through data and insights.

This role will be reporting to the Commercial Manager.

WHO YOU ARE

We are looking for people who

• Have a Bachelors degree in Business Marketing Data Science Statistics Economics or related field
• Bring 2 years of experience in commercial analytics preferably in ecommerce or fashion retail
• Have strong knowledge of analytics tools (e.g. Google Analytics Adobe Analytics Tableau Power BI)
• Understand A/B testing web tracking and data analysis methodologies
• Are analytical structured and confident working with data to generate insights

And people who are

• Collaborative and communicative able to work across functions
• Commercially aware connecting data insights to business impact
• Proactive and detail-oriented ensuring accuracy and follow-through
• Curious about customer behaviour digital performance and continuous improvement

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design affordable prices and sustainable solutions. We want to liberate fashion for the many and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together we want to use our power our scale and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOULL LOVE WORKING HERE  

At H&M Group we are proud to be a vibrant and welcoming company. We offer our colleagues attractive benefits with extensive development opportunities around the globe.

• All our colleagues receive a global employee discount usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included) COS Weekday H&M HOME & Other Stories ARKET addition to our global employee discount all our colleagues are included in our H&M Incentive Program HIP. You can read more about our H&M Incentive Program here.
• In addition to our global benefits all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.  

JOIN US

Our uniqueness comes from a combination of many things our inclusive and collaborative culture our strong values and opportunities for growth. But most of all its our people who make us who we are.

Take the next step in your career together with us. The journey starts here.

If you feel that your experience skills and ambitions are right for this role please send your application in English as soon as possible but no later than 12 July 2026. Due to data policies we only accept applications through career page.

Remote Work :

No

Employment Type :

Full-time