Business Development Executive

Company Overview:

Our Client is a leading Malaysian bakery manufacturer specializing in premium cakes pastries breads and frozen bakery products for the retail food service and hospitality industries. Established in 2007 the company is recognized for its innovative bakery solutions strong quality standards and expanding presence in both local and regional markets.

Key Responsibilities

Key Account Management & Project Follow-ups

• Manage and maintain relationships with key customers including cafés bakeries
  retailers distributors and food service clients.
• Act as the main point of contact for assigned accounts handling enquiries quotations
  samples and order follow-ups.
• Coordinate closely with production operations logistics and finance teams to ensure
  timely delivery and smooth order execution.
• Monitor customer satisfaction and address issues related to product quality delivery
  or service.
• Support long-term partnerships by understanding customer needs and business
  objectives.

Market Expansion & New Business Development

• Identify and support opportunities for new customers channels and markets (local and

• export).
• Work with internal teams to propose and develop new SKUs based on market demand
  and customer requirements.
• Support onboarding of new customers including product trials sampling and initial
  order processing.
• Conduct basic market research competitor analysis and pricing benchmarking for
  frozen cake products.
• Gather market insights and customer feedback to support business strategy.
  
  

Product Development & OEM Project Support

• Coordinate new product development (NPD) and OEM/private label projects between
  customers and internal teams (R&D production QCQA).
• Track project timelines specifications costing packaging requirements and
  approvals.
• Ensure customer requirements comply with food safety quality and manufacturing
  capabilities.
• Support product launches and commercialisation of new SKUs.
  

Marketing and Sales Support

• Support marketing activities such as product launches promotions exhibitions and food fairs.
• Coordinate preparation of sales and marketing materials including catalogues
  brochures price lists and presentations.
• Assist with social media content coordination and brand visibility initiatives where
  required.
• Provide sales support for customer presentations meetings and negotiations.

Cross-Functional Collaboration

• Work closely with Sales Marketing R&D Production QCQA Supply Chain and
  Finance teams.
• Ensure alignment between sales commitments and operational capabilities.
• Prepare basic sales reports project updates and management presentations.
• Support ad-hoc tasks related to business growth and strategic initiatives.

Qualifications & Requirements

1. Bachelors Degree in Business Marketing Food Science or related fields.
2. Minimum 2 years of experience in business development sales support or marketing roles.
3. Strong follow-up discipline to ensure project timelines customer requests and deliverables
   are met.
4. Clear and professional communication with both internal stakeholders and external
   customers.
5. Proficient in Microsoft Office especially: Excel Word PowerPoint.
6. Experience in supporting marketing activities through social media platforms is an added advantage.
7. Skills in handling customers enquiries complaints revision and follow-ups.
8. Strong relationship-building skills to maintain long-terms business partnership.
9. Confident in conducting customers meeting tastings and product presentations.
10. Marketing coordination on social media content planning related to product launches and
    promotions.
11. Proactive responsible and solution-oriented mindset.