Assistant Manager Trade Marketing

• Jointly develop and execute trade promotions for clients to drive sales in retail.
• Execution of trade marketing plan.
• Management BTL expenses
• Track & monitoring progress of campaigns.
• Conduct business review with client.

• Support the development monitoring and execution of trade marketing plans across assigned channels and product categories to achieve business objectives.
• Work closely with clients to align on trade marketing strategies promotional plans and execution priorities.
• Partner closely with the Sales team to effectively download trade marketing plans and ensure strong in-market execution through sales representatives.
• Monitor and track campaign performance sales uplift and key KPIs to evaluate effectiveness of trade activities.
• Analyze market trends customer insights and competitor activities to support trade marketing decisions.
• Plan manage and monitor the efficient utilization of trade spend budgets including tracking accruals and BTL expenses.
• Consolidate trade marketing plans from multiple clients into coordinated execution plans.
• Ensure smooth execution of in-store activities merchandising initiatives planograms and point-of sale (POS) materials.
• Conduct regular business reviews with clients to track performance identify opportunities and align on next steps.
• Provide trade performance and trade spend reports with actionable insights by channel and product category.
• Collaborate with internal cross-functional teams (e.g. Sales Business Operation) to ensure alignment and seamless execution.
• Ensure adherence to trade marketing processes tools and approval workflows.
• Support product training programs and engagement activities (e.g. CPE) where required.

• Good understanding of trade marketing retail channels and distributor business models.
• Strong analytical and problem-solving skills with ability to interpret sales and market data.
• Ability to coordinate multiple stakeholders and ensure execution excellence at store level.
• Proficiency in Microsoft Office tools (Excel PowerPoint Word).
• Good communication and stakeholder management skills.
• 35 years of relevant experience in trade marketing sales or distributor environment.

Bachelors Degree in Business Marketing Pharmacy or a related field. Relevant experience in trade marketing sales or FMCG/healthcare distribution is preferred.