Web Analyst for MD Finance

MD Finance is an international FinTech company with financial projects in various markets and market segments.

Our main business streams include Online lending KYC LaaS (lending as a service software) products and AdTech activities. Our internal MD Finance talent team has launched and managed all these verticals.

We are looking for a Web analyst for our marketing team to make all numbers clear and useful

Main Responsibilities:

• Data Collection Analysis Visualization and Reporting
• Develop and implement the technical requirements for analytics tagging and tracking infrastructure
• Extract meaning and suggest action items from data for marketing purposes
• Conducting and analyzing A/B tests
• Identify trends patterns search for insights that help to improve business metrics
• Take a part in hypothesis building in part of collecting and preparing data

Expected Results:

• Conduct organic traffic analysis and make suggestions with growth points.
• Develop and implement technical requirements for affiliate direction tracking infrastructure
• Develop dashboards of the acquisition and activation funnel

Professional Qualifications:

• Proficiency in analysis and data interpretation (5years experience)
• Knowledge of BI and data visualization tools Power BI etc
• Experience with the web and application analytics: Google Analytics Firebase Appsflyer
• Strong knowledge of main business metrics LTV / CAC Conversion Rate Cohort analysis
• Understanding of digital marketing and traffic acquisition especially PPC and SEO fields
• Analytical skills experience extracting actionable insights from data
• Upperintermediate English (written and spoken)

Additional:

• Experience with GA and Google ads API
• Expertise in SQL (PostgreSQL BigQuery) Python