VP of Strategy Media amp Production

ROLE: VP of Strategy Media & Production

LOCATION: New York

SALARY: $160k$180k

Who are we

We are the originators of influencer marketing.

Influencer is an agency built at the intersection of creativity data and technology with a unique people power & platform power approach.

From big brand launches to shifting perceptions and from riding fast trends to driving footfall Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience.

Campaigns are underpinned by Influencers gamechanging proprietary technologies which are supercharged by official partnerships and data integrations with the worlds leading social platforms for realtime and accurate reporting. Influencer is an Official Global Marketing Partner of both TikTok and Meta.

We believe the more tangible scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the True Human Influence movement; on a mission for creator campaigns to be judged in the same way as other media activations underpinned by measurement partners such as ThisThat Neilsen and Relative Insight.

Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries Influencer has been helping brands navigate the everevolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge experience and technology that have enabled them to deliver thousands of campaigns for hundreds of brands in markets across the world. Today Influencer has a team of 120 of the best talent in the industry working across Europe North America and the Middle East. From Google to CocaCola from Amazon to Microsoft and from TikTok to Meta they work with companies brands and agencies across every vertical building meaningful relationships between brands creators and their audiences.

Description

We are looking for a VP of Creative Strategy to oversee our growing team in North America. The VP of Creative Strategy will oversee our Impact Studio in North America which is the team responsible for creative strategy paid media design and production editing.

This individual is responsible for overseeing the team that will deliver bestinclass strategy industry leading creative production capabilities and scaling our paid media offering. The role will foster close working relationships with internal and external stakeholders to ensure that our commercial output answers client briefs and delivers on their business goals.

Candidates with a demonstrable track record across planning strategy and creative have experience within the influencer marketing space and be able to plan and deliver content distribution plans spanning organic and paid.

Key Responsibilities:

• Oversee a team of 5 individuals spanning across creative strategy paid media design and production.

• Be comfortable interrogating and interpreting client briefs leading creative and strategy workshops both internally and externally with clients.

• Comfortable talking to clients leading pitches and presenting work.

• Have a deep understanding of paid and organic distribution methodologies.

• Have an understanding of design and production capabilities as we continue to build out our offerings as an agency.

• Support our commercial team with bestinclass work across all disciplines including sales and client servicing.

• Be an expert at creative content executions across all leading social networks with a specific emphasis and experience working across Meta TikTok YouTube and Snap. Activating creators off platform is also a plus.

• Work with B2B Marketing on strategic outputs including GTM approach thought leadership newsletters panel discussions and other strategies.

• Deep understanding of influencer marketing and the way in which brands can leverage influencer content across to deliver outcomes across the sales funnel.

Requirements:

• Minimum of 10 years of creative strategy media and production experience.

• Minimum of 4 years of management experience.

• Experience working at an influencer agency platform and/or digital media company.

• A digital native with a history of delivering socially led branded content with a deep understanding of platform trends products and creator led content.

• Ability to design and create deck templates.

• Experience building strategy for new product and agency offerings.

• Previous experience in sourcing and building lists for indicative creators in presale.

• Previous media planning experience coupled with knowledge on media placements pricing margins and executing paid strategies.

• Knowledge of design and asset creation to oversee a production team.

• Experience being a senior stakeholder both internally and externally

• Ability to manage competing priorities and workloads.

• High energy and results focused (shortterm and longterm vision).

• Collaborative spirit able to work across many functions and build rapport quickly

• Solid leadership communication organizational and timemanagement skills.

• Strong ability to distill complex client problems into strategically focused influencer briefs.

(some of our) Benefits & Perks:

• 401k Plan (eligible after your first 90 days of employment)

• Medical Dental & Vision plans provided

• Career Framework approach to leveling to ensure our compensation and progression is competitive

• 22 days of Paid Time Off ( Bank Holidays which can be flexed to your needs)

• Office first hybrid approach with 3 days in our NY HQ (NoMad)

• Yearly tenure celebrations

• Company wide offsites seasonal celebrations and events

At Influencer were committed to cultivating an environment that promotes diversity equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday irrespective of age disability (including hidden disabilities) gender gender identity or gender reassignment marriage and civil partnership pregnancy and maternity race religion or belief or sexual orientation. Diversity Equity & Inclusion is embedded into everything we do at Influencer and is a part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.