Overview:
The role of a Sitecore CDP (Customer Data Platform) is crucial in using Sitecores CDP technology to improve customer experiences drive marketing activities and enhance data management. The Sitecore CDP plays a key role in leveraging customer data to enhance personalization analytics and marketing strategies ultimately contributing to the companys success.
Key Responsibilities:
- Implement and maintain Sitecore CDP technology solutions for customer data management.
- Utilize Sitecore CDP to design and develop personalized customer experiences.
- Collaborate with marketing teams to leverage CDP data for targeted campaigns and customer engagement.
- Conduct data analysis and reporting to derive insights and drive marketing strategies.
- Integrate CDP with other systems and platforms using APIs.
- Drive continuous improvement of CDP capabilities based on business needs.
- Participate in Agile development processes and contribute to the overall product strategy.
- Provide technical guidance and support to crossfunctional teams.
- Ensure compliance with data privacy laws and regulations.
- Conduct training and knowledge sharing sessions on Sitecore CDP usage.
Required Qualifications:
- Bachelors degree in Computer Science Information Technology or related field.
- Proven experience in implementing and managing Sitecore CDP.
- Demonstrated expertise in marketing technology and data management.
- Strong understanding of customer data management and analytics.
- Proficiency in personalization strategies and techniques.
- Experience in integrating systems using APIs.
- Working knowledge of Sitecore CMS is preferred.
- Ability to work in an Agile environment and contribute to the development process.
- Excellent communication and collaboration skills to work across teams.
- Uptodate knowledge of data privacy laws and regulations.
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