Overview:
The SEO Specialist plays a crucial role in driving organic traffic to our website improving search engine rankings and increasing brand visibility. This position is essential for implementing effective SEO strategies to enhance the online presence and reach of the organization.
Key Responsibilities:
* Advanced understanding of technical programming and site structure intricacies specifically tailored to the dynamic landscape of SEO.
* Indepth knowledge of URL structures 301 redirects crawl ability indexing site speed and mobilefriendliness.
* Stay abreast of industry developments algorithm updates and emerging trends in SEO.
* Advanced understanding of tools such as Google Search Console Google Analytics 4 Matomo BigQuery Google Tag Manager Looker Studio and PowerBI.
* Continuously assess and recommend new tools techniques and best practices to enhance our SEO and analytics capabilities.
Required Qualifications:
- Strong understanding of search engine algorithms and ranking factors
- Experience using SEO tools such as Google Analytics SEMrush and Ahrefs
- Excellent analytical and problemsolving skills
- Ability to interpret website traffic and performance data
- Certifications in SEO or digital marketing are a plus
- Understanding of local SEO tactics and strategies
- Uptodate with the latest trends and best practices in SEO
- Ability to work independently and as part of a team
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