Senior Product Marketing Manager Enterprise Solutions Unit

Job Description

Hi there!

We are Semrush a global IT company developing our own product a platform for digital marketers.

And this is for our Senior Product Marketing Manager for the Enterprise team and you will develop and execute winning product messaging and more that create demand for the sales team to close.

Tasks in the role

• Innovate with product and sales leadership to launch a cuttingedge SEO Enterprise platform: get us started by finalizing personas product positioning USPs sales collateral and more. Youve probably done this before but we promise this time itll be even more exciting.
• Partner with the core product global marketing team to leverage centrally available resources (email teams creative agency etc) to launch product marketing programs at scale and within budget.
• Perform product research including identification of target market needs analysis of competition and market trends and collection and provision of feedback to the Product team.
• Develop and communicate the product story including definition of the core message and value proposition crafting of a compelling narrative around the product and tailoring the story to resonate with the target audience.
• Produce ProductFocused Content including descriptions videos blog content case studies landing pages and interactive demos among others to effectively communicate a products features benefits and value to potential customers.
• Drive Community Engagement by generating buzz around the product within the industry reaching out to partners influencers and existing customers for commentary.
• Enable sales function by preparing productfocused training materials and ensuring correct messaging which allows sales to efficiently highlight product value for customers.

Requirements

Who we are looking for

• 5 years of professional marketing experience with at least 2 years of experience in product marketing or other relevant marketing/product functions within the SaaS Industry
• 2 years of experience using marketing technology to build automate execute and measure product marketing programs
• Competitive Differentiator Bonus: You have experience in the SEO industry

They say there are no perfect candidates but that might well be you if

• Moderate to advanced SEO knowledge around the personas of an Enterprise SEO and software tools required to do their jobs effectively (differentiator)
• A high degree of independent thinking and selfresponsibility. Ability to work as a team of one
• Selfmotivated approach and able to meet monthly deadlines and achieve results
• Strong enthusiasm and positivity and a commitment to creating excellent experiences
• Growth mindset with the willingness to learn and develop professionally
• Ability to work collaboratively within a team environment
• Public speaking experience connections and credibility in the SEO industry is a plus
• You share our common values: Trust because we prefer to speak up and be our true selves; Sense of Ownership because its not worth wasting time on something you dont believe in; and enthusiasm for Constant Changes because we are always looking to make things better

A bit about the team

You can get to know the team better at one of the interviews but some brief information about future colleagues will be useful now.

Enterprise Solutions Product Management team is responsible for user research ideation and development of Enterprise Platform.

The Semrush Enterprise solutions unit is building new innovative solutions for large companies to unlock growth by answering recurring complex and unknown Digital Marketing related questions (semi) automatically.
This time adding a new focus on growing the Enterprise segment of its 104000 h2 customer base. Currently with over 5000 existing Enterprise customers Semrush is developing a cuttingedge platform that is tailored to the needs of todays digital marketers who work in large companies.

We will try to create all the right conditions for you to work and rest comfortably

• This offer stands for the hybrid work format: some days you work from the office and some #wfh. Trust us its an efficient way of work. Proven!
• Flexible working day start
• Health insurance coverage
• Working from a modern coworking space (or working from home)
• Corporate events
• Unlimited PTO.
• Hobby benefit
• Training courses conferences
• English and German courses
• Gifts for employees

Finally a little more about our company

Weve been developing our product for 15 years and have been awarded G2s Top 100 Software Products Global and US Search Awards 2021 Great Place to Work Certification Deloitte Technology Fast 500 and many more. In March 2021 Semrush went public and started trading on the NYSE with the SEMR ticker.

users in America Europe Asia and Australia have already tried Semrush and over 1000 people around the world are working on its development. The Semrush team is constantly growing.
Semrush is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race religion creed color national origin sex pregnancy sexual orientation gender identity gender expression age ancestry physical or mental disability or medical condition including medical characteristics genetic identity marital status military service or any other classification protected by applicable local state or federal laws. All employment decisions are based on business needs job requirements merit and individual qualifications.