Senior Marketing Executive - TransGlobal Events

WHO WE ARE:

TransGlobal Events specialises in organising industryleading international B2B exhibitions and conferences with a strong focus on renewable and lowcarbon energy markets. TransGlobal Events which is part of the CloserStill Media Group are the organisers of the worlds largest international trade fair and conference for the emerging hydrogen fuel cell and carbon capture industry. With more than 650 exhibiting companies and over 15000 attendees from all over the world we are committed to helping create a more sustainable lowcarbon future by promoting hydrogen and lowcarbon energy technologies on the global stage.

The Role:

Are you looking for the opportunity to drive your marketing career forward Are you creative curious quick thinking and outrageously organised If so read on:

Responsibilities:

• Work with the Marketing Manager commercial team and the wider marketing team to develop and implement a marketing strategy for an exciting new event.
• Promote the show to delegates and exhibitors in line with the marketing strategy.
• Execute the marketing campaign and report on effectiveness and results ensuring all elements achieve the required performance criteria.
• Develop and manage the creative and design process for marketing materials e.g. update and develop existing materials and create new material per the marketing strategy.
• Work with the sales team to create campaigns focused on new client growth and increased client retention. This includes messaging to drive revenue across all products such as digital sponsorships and future revenue opportunities.
• Work closely with the Marketing Manager to develop strategic audience development plans and ensure marketing communications accurately reflect event positioning and key messaging. Be the lead in messaging and writing regarding our outbound reach to our customers. Good communication and writing skills are imperative.
• Collaborate with partners to develop marketing campaigns lead generation strategies and compelling materials for all revenue streams across live and digital products.
• Regularly review marketing plan response rates/KPIs attendee demographics and industry best practices to ensure marketing efforts are practical and successful making recommendations and adjustments as appropriate.
• Execute community building and social media strategies that drive engagement interaction and brand affinity and could improve the audience experience.
• Manage marketing budgets and purchase orders and liaise with Finance on reporting requirements.
• Database management list management and development with the support of business intelligence and data teams.
• Provide accurate and timely reporting of key marketing statistics and forecasts.
• Take the lead on all planning and execution of the registration process for visitors/ delegates.

What you will offer us:

• Exceptional writing skills in English.
• Ability to produce creative and wellthoughtout marketing plans.
• Ability to manage multiple projects and deliver them on time and within budget.
• Strong IT skills and systems management (e.g. experience working with CRM and CMS platforms databases email marketing and marketing automation software)
• Understanding of data protection regulations and experience in ensuring compliance in relation to email marketing/data sharing with third parties.
• Ability to identify search words / key terms used in data segmentations based on industry knowledge.
• Experience in devising and implementing digital marketing strategies and campaigns.
• Understanding and experience utilising digital marketing tools (e.g. Google Analytics Google Ads)
• Ambition to develop your marketing career.
• Have something to teach us about social and digital marketing.
• Get on well with people from all walks of life (and the ability to network and make new friends)
• Exceptional attention to detail in the events world little things matter.
• Flexibility to accommodate extended working hours as needed around key show times.

What you can expect in return:

• The chance to hone your skills in all aspects of marketing and learn from others
• A genuine opportunity to develop your career the company is growing quickly
• A fair remuneration package with a performancerelated bonus

DIVERSITY AND INCLUSION:

CloserStill Media embrace diversity in all its forms and are committed to continuing to develop a diverse and inclusive environment that encourages collaboration and innovation.

We are an equal opportunity employer. All applicants will be considered for employment based on merit without attention to age ethnicity religion or beliefs sexual orientation gender identity family or parental status or disability status.