Senior Marketing Communications Specialist

Responsibilities:

• Manage end to end development and brand building campaigns including ATL, BTL, Digital, etc.
• Assist in marketing plan preparation, including budget and short and long-term communication strategy.
• Advertising company’s products and services on media, especially social networks.
• Coordinating for the design of promotional material including New Year gift set and giveaways and distributing it via online and offline channels to aid the company's sales and marketing programs.
• Manage and develop the company B2B & B2C E-Commerce channels.
• Create and implement strategies that increase the online transactions.
• Networking with potential clients and industry experts for increasing brand awareness.
• Gathering customer feedback for informing product and sales teams (market research).
• Monitoring social media pages and corporate websites, and also addressing clients’ queries.
• Spot new marketing opportunities for the company and carry out marketing initiatives.
• Ensure effective monitoring and maintenance of the company's marketing communication budget.
• Tracking ROI for measuring the effectiveness of marketing communication campaigns.
• Create relevant reports on marketing communication projects.