Public Relations Specialist

• Develop and execute strategic public relations plans for brand enhancement
• Cultivate relationships with media professionals, write communication materials
• Coordinate media engagements, monitor coverage, manage crises, and collaborate cross-functionally for content development
• Measure and report on PR effectiveness, providing insights for improvement.
  
  

Qualifications

• Bachelor's degree in public relations, communications, journalism, or a related field. Master's degree is a plus.
• Proven experience in public relations, corporate communications, or a related role.
• Excellent written and verbal communication skills, with the ability to craft compelling messages and adapt to different audiences.
• Strong media relations skills, with a network of media contacts and knowledge of media landscape and trends.
• Ability to effectively manage multiple projects and deadlines in a fast-paced environment.
• Familiarity with social media platforms and their role in public relations.
• Strong problem-solving and critical thinking skills, with the ability to navigate and manage challenging situations.
• Knowledge of crisis management principles and experience in handling sensitive or high-pressure situations.
• Attention to detail and strong organizational skills, with the ability to maintain accurate records and manage media databases.
• Proactive, self-motivated, and adaptable, with a passion for staying updated on industry trends and best practices.