Public Relations Account Manager

Job Description

• As an account manager, your role is to drive your client accounts. You should be a capable
• And confident operator with a thorough understanding of the required media and
• Communication skills and fully in control of the media tools available to create the required
• Media coverage in all PR areas.
• You are responsible for the execution of communication strategies and activities for your
• Client accounts, ensuring that programmers and objectives are being adhered to, and that
• Accounts are well organized.

Job Requirements

Media Skills

• In-depth knowledge of the workings of the national, regional, broadcast and online media
• Building and maintaining effective working relationships with key journalists
• Driving the media relations programmer for clients as laid out in the agreed programmer of activity
• Develop news angles and place stories in a cross section of print, broadcast and online media
• Proactively seeking and identifying publicity opportunities to ensure that the maximum level of coverage is achieved for your client, project etc.
• Overseeing programmers of media promotional activity, such as competitions
• Understand and advise on media handling including interview briefings, developing