Product Manager

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Drive the product and business-planning process across cross-functional teams of the company

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Gain a deep understanding of customer experience, identify, and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth

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Analyze consumer needs, current market trends, and potential partnerships from an ROI and build vs. buy perspective

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Assess current competitor offerings, seeking opportunities for differentiation

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Analyze product requirements and develop appropriate programs to ensure they’re successful achieved

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Create buy-in for the product vision both internally and with key external partners

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Translate product strategy into detailed requirements and prototypes

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Develop, implement, and maintain production timelines across multiple departments

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Work closely with engineering teams to deliver with quick time-to-market and optimal resources

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Appraise new product ideas and strategize appropriate to-market plans

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Develop product pricing and positioning strategies

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Drive product launches including working with public relations team, executives, and other product management team members

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Represent the company by visiting customers to solicit feedback on company products and services

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Evaluate promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed

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Act as a product evangelist to build awareness and understanding

Daily and Monthly Responsibilities

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Drive the execution of all product lifecycle processes for products, including product research, market research, competitive analysis, planning, positioning, roadmap development, requirements development, and product launch

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Translate product strategy into detailed requirements for prototype construction and final product development by engineering teams

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Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI

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Analyze market data to develop sales strategies, and define product objectives for effective marketing communications plans

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Collaborate closely with engineering, production, marketing, and sales teams on the development, QA, and release of products and balance of resources to ensure success for the entire organization

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Develop product positioning and messaging that differentiates [Company X] and its features across primary market segments