Product Description Copy Writer - Contract Role

• Bachelor s degree in a related field such as communications marketing English literature or journalism. Alternatively you can still apply if you have 3 years of copywriting experience
• Proven copywriting experience (freelance inhouse or agency)
• A portfolio of published content/copy (ideally across different industries and content types)
• Proficient in Microsoft Word and Google Docs
• Excellent written communication skills (show us in the cover letter!)
• Knowledge of content management systems (CMS) such as WordPress(desired)
• Some knowledge of fashion and fashion terminologies
• 34 years of experience in copywriting or content marketing
• Proven track record of developing engaging and effective content across platforms
• The ability to multitask
• A track record of meeting deadlines and working under strict timelines
• Good interpersonal and communication skills
• Ability to work independently and collaboratively within a team

• Write all customerfacing copy and some internal copy ranging from product descriptions to wellresearched blog posts
• Craft persuasive product descriptions that accentuate key features and benefits fostering sales and conversions
• Write highquality SEOenabled blogs/Footer content to attract organic traffic positioning the brand as a thought leader in the fashion industry Research and implement keywords into your content to boost our SEO across market places and website
• Create informative and captivating website footer content that reinforces brand identity and delivers valuable information to visitors
• Write compelling copy that helps to sell our products and build brand awareness
• Write and format copy in alignment with our content management system (CMS)
• Edit and proofread your copy to ensure there are no errors
• Submit copy and then make changes as directed by editors and other team members
• Work alongside the design team to create visuals to enhance your copy if needed
• Help come up with new content ideas to improve and Demonstrate strong research and analytical skills
• Ensure your copy aligns with other editorial and brand style guidelines
• Optimize existing copy on a brands website (page titles Meta descriptions h1s alts anchor text etc.)
• Stay updated on fashion trends and industry news and research productsand industry topics
• Conduct keyword research to identify the right keywords and phrases touse in your copy and Analyse search results to understand how yourcontent is ranking and identify areas for improvement
• Possess excellent written and verbal communication skills
• Work independently and collaboratively within a team

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