Job Description
you will play a crucial role in assisting with the planning
execution and optimization of payperclick advertising campaigns for our clients.
Key Responsibilities:
Assist in the creation and setup of PPC campaigns on platforms like Google Ads Bing Ads
Facebook/Instagram Ads LinkedIn Ads and ad platforms.
Conduct keyword research to identify relevant and highperforming keywords for client campaigns.
Create and optimize ad copy and ad creative to maximize clickthrough rates and conversion rates.
Monitor and analyze campaign performance data including clickthrough rates conversion rates
and return on ad spend (ROAS).
Assist in developing and implementing strategies to improve campaign performance and achieve
client objectives.
Collaborate with crossfunctional teams to ensure campaign alignment with overall marketing
goals.
Stay d on industry trends and best practices in PPC advertising.
Create and optimize landing pages that align with campaign objectives ensuring a seamless user
experience and high conversion rates.
Prepare and present regular performance reports highlighting key metrics trends and actionable
insights to clients and internal stakeholders.
Collaborate with the client servicing team to provide regular s on campaign performance
and respond to client inquiries and requests.
Conduct competitive research to identify opportunities and potential threats in the PPC landscape
providing insights for strategy development.
Requirements:
Basic understanding of digital marketing concepts including PPC advertising.
Strong analytical skills and attention to detail.
Excellent communication and interpersonal skills.
Ability to work effectively in a team and adapt to a fastpaced collaborative environment.
Proficiency in Google Sheets Google Docs and other data analysis tools is a plus.
keyword research,ppc advertising,bing ads,google ads,digital marketing concepts,competitive research,linkedin ads,campaign performance analysis,landing page optimization,ad copy optimization,client reporting,ppc,research,advertising,facebook/instagram ads,campaigns