Content Specialist Job Description:
Establish a brand voice and create a unique communication voice to appeal to buyer personas. Create
content for every stage of the marketing/sales funnel. Content is an integral part of marketing in
supporting marketing campaigns to expand our digital footprint and increase awareness, and leads.
Research, develop, and produce high-quality content in a range of formats including:
Digital Marketing write, edit, and proofread a variety of content for social, white papers, blogs,
e-newsletters, case studies etc.
Help build a strategic content calendar that prioritizes lead generation and thought leadership
Write and edit marketing collateral, proposals, decks
Manuals, user guides, release notes, specs, bulletins proposals, applications, agreements,
policies, news release
Help manage the social media calendar. Create, schedule and post on the company s social
channels
Identify opportunities and provide recommendations to produce innovative creative content
that addresses client needs, unique personas, and marketing funnel objectives.
Understand and position functional and technical software elements into consumable
messaging that connect to prospects.
SEO writing skills and ability to optimize content for organic traffic (while keeping the content
audience-focused)
SaaS experience
Deadline oriented
Can do their own research