Media Search Analyst Arabic EgyptSAVE

Responsibilities:

• Tracking the media coverage of a product or service in print media, social media, and radio or TV advertisements.
• Designing and using research tools such as questionnaires, focus groups, and interview schedules to collect relevant information pertaining to a media campaign.
• Analyzing press releases, as well as broadcast coverage and assessing the effectiveness of the media campaign.
• Presenting monthly findings to the marketing and corporate executives of a company to discuss the results of a media campaign.
• Communicating with reporters and journalists about a certain product or service and garnering positive publicity.
• Working with clients to review their advertising efforts and point out strengths and weaknesses in their media campaign.
• Entering relevant marketing and media-related data into client databases.
• Keeping up-to-date with advertising trends, the media industry, as well as competitors in the same field or industry.