Marketing Specialist

Marketing Specialist (Fashion and Lifestyle Brand)

Position Overview: As a Marketing Specialist for our fashion and lifestyle brand you will play a key role in developing and executing marketing strategies to promote our products and enhance brand awareness. This position requires a creative and strategic thinker with a deep understanding of the fashion and lifestyle industry. You will collaborate with crossfunctional teams to drive brand growth engage target audiences and increase market share.

Responsibilities:

1. Market Research and Analysis:
   • Conduct thorough market research to identify industry trends consumer preferences and competitors activities.
     
   • Analyze market data to make informed decisions on product positioning pricing and promotional strategies.
     
2. Brand Development:
   • Contribute to the development and maintenance of the brand identity ensuring consistency across all marketing channels.
     
   • Collaborate with the creative team to create compelling and onbrand visuals for campaigns.
     
3. Digital Marketing:
   • Plan and execute digital marketing campaigns across various platforms including social media email marketing and influencer collaborations.
     
   • Optimize online presence through SEO and SEM strategies to drive website traffic and enhance user experience.
     
4. Content Creation:
   • Develop engaging and shareable content for social media blogs and other digital platforms.
     
   • Work with influencers and content creators to generate usergenerated content that aligns with the brands image.
     
5. Event Planning:
   • Coordinate and execute events product launches and promotions to build brand awareness and engage the target audience.
     
   • Collaborate with partners and sponsors to enhance the brands presence at events.
     
6. Collaboration and Relationship Management:
   • Build and maintain relationships with key stakeholders including influencers media and industry partners.
     
   • Negotiate and manage contracts with external agencies and vendors to ensure the successful execution of marketing initiatives.
     
7. Data Analysis and Reporting:
   • Monitor and analyze the performance of marketing campaigns using analytics tools.
     
   • Provide regular reports and insights to optimize future marketing strategies and improve ROI.
     
8. Customer Engagement:
   • Develop and implement strategies to enhance customer engagement loyalty and retention.
     
   • Respond to customer feedback and inquiries on various platforms in a timely and professional manner.
     

Qualifications:

• Bachelors degree in Marketing Business or a related field.
  
• Proven experience in marketing preferably within the fashion and lifestyle industry.
  
• Strong understanding of digital marketing trends social media platforms and ecommerce.
  
• Excellent communication collaboration and project management skills.
  
• Creative thinker with the ability to develop innovative and impactful marketing campaigns.
  
• Analytical mindset with the ability to interpret data and make datadriven decisions.