Marketing Specialist

The Marketing Specialist is responsible for developing and managing all aspects of our

marketing strategy. You will focus on creating, implementing, tracking, and optimizing our

digital and traditional marketing campaigns across various channels.

ROLE OBJECTIVE:

• The Marketing Specialist is responsible for tasks such as brainstorming ideas for marketing
  

campaigns, creating brand messages to improve brand awareness, researching, and analyzing

data, and developing sales presentations. Areas of research include marketing trends,

competition, new products, and pricing.

DETAILED ROLES AND RESPONSIBILITIES:

STRATEGIC

• Conduct market research to identify customer trends, competitor offerings and
  

demographic data.

• Liaise with teams to come up with branding ideas, graphic designs, promotional
  

materials, and advertising copies.

OPERATIONAL

• Developing and implementing marketing plans
• Undertaking competitor research and analyses
• Conducting market research to establish customer trends and habits
• Establishing goals and objectives to reach our customers through appropriate