Marketing Specialist

Responsibilities:

• Create, design, and implement creative marketing campaigns to promote our products and services and reach out to the target market through the appropriate channels (such as TV ads, e-mail, social media, etc.)
• Identify innovative marketing opportunities through analyzing consumer behavior in coordination with the market research analyst
• Collaborate with cross-functional departments to develop and implement different marketing campaign concepts
• Collaborate with external partners, such as advertising agencies and media outlets, to maximize the impact of our marketing efforts
• Measure and report on the effectiveness of marketing campaigns
• Implement outbound and inbound marketing activities such as event planning, advertising optimization, and content development
• Keep up with market and online trends relevant to our brand to ensure campaigns and promotions are trade relevant
• Coordinate the development of promotional material from design to distribution via offline and online channels