Marketing Operations....
Marketing Operations Manager
Posted on :
16-03-2024
Employer Active
1 Vacancy
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Job Description
Req ID : 826604
- Take ownership of and manage HubSpot’s email marketing automation software - including workflows, lifecycle journeys, subscription types, segmentation and integrations
- Develop and manage ongoing technical tools, processes and procedures required to support an effective marketing ecosystem
- Operate & optimize the entire marketing tech stack – including Salesforce, HubSpot, Intercom, Zapier, GTA, Google Analytics and CMS backend
- Manage and optimize sync between marketing automation tools and CRM (HubSpot and SalesForce)
- Create reports for the marketing department as well as other departments via HubSpot, SalesForce, and Google Analytics
- Own the data analyses to enable data-driven marketing decisions
- Identify problems, troubleshoot and provide solutions to improve the efficiency and effectiveness of marketing in terms of processes, technology and data
- Assess and evaluate new and current tools and platforms to further optimize the tech stack and integrations
- Develop and refine an integrated, cross-channel operational strategy that leverages insights to drive KPIs and increase tracking and reporting capabilities
Employment Type
Full Time
Department / Functional Area
Marketing / Brand Management / Marketing Research / Digital Marketing
Key Skills
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