Senior Marketing Manager
Posted on :
27-04-2024
Employer Active
1 Vacancy
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Job Description
Req ID : 2052513
- Strategy; understand the overall business and marketing strategy and create a marketing plan for the cloud infrastructure division.
- Budget; manage a £500k budget and report on the marketing spend.
- Team Management; manage, lead and motivate a marketing team of 3.
- Stakeholder Management; work collaboratively with a variety of stakeholders across sales, product management and the central marketing team to ensure there is buy in to future marketing campaigns and resources are maximised.
- Sales Support; create collateral and content to help the sales team convert more prospects.
- Campaign Management; target market segments with integrated marketing campaigns to generate demand and convert into leads. Campaigns can include ABM, paid social, webinars, email marketing and direct mail.
- Content Marketing; create a variety of content - thought leadership, blogs, whitepapers, webinars and video.
- Digital; be responsible, through the central marketing team, for the cloud infrastructure section of the website. Ensuring content is optimised for SEO, and our presence is expanded across our social - LinkedIn & Twitter.
- Technical; work in Eloqua and ensure sales and marketing are working in unison.
- Marketing Analysis; analyse and report on traffic, MQLs, conversions, attribution and pipeline growth.
Employment Type
Full Time
Company Industry
Department / Functional Area
Marketing / Brand Management / Marketing Research / Digital Marketing
Key Skills
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