Marketing Manager

About Aira

Airas mission is to advance the next generation of home energy solutions creating intelligent sustainable homes for a meaningful impact. Starting with innovative heat pumps it will evolve into a comprehensive intelligent clean energytech system and include dynamic electrical tariffs cuttingedge home solar systems and advanced battery storage solutions.

Founded in 2022 with already 400 employees and growing Aira aims to drive the clean energy revolution. We are headquartered in Stockholm Sweden and our factory in Poland brings these innovations to life with operating markets in the UK Italy and Germany.

About the role as Marketing Manager at Aira

Reporting to the Interim Head of Brand & Product Marketing and working closely with the Growth Performance team and local market country teams youll be a key member of the global marketing community and have a significant impact on the growth of the business. The main mission of this role is to ensure Aira has bestinclass marketing and product marketing communications across all channels and local markets. This mission is fundamental to the company wide ambition of opening up a nascent category and becoming the brand synonymous with it.

This role is for a 6 month fixed term contract with the possibility to extend. Youll be working 3 days a weekout of our brand new Kings Cross office.

What you will be doing as Marketing Manager at Aira

• Support both Global and UK Marketing functions in the execution of marketing and product marketing campaigns to drive brand and sales growth; including educational content product marketing assets test and learn campaigns sales brochures gathering insight to inform future campaigns and communications.
• Create general marketing collateral to support all channels including website customer communications PR events and sales channel.
• Support in the development of communication propositions including insight driven product marketing communications that help consumers understand the benefit of our product.
• Produce locally relevant content with our design studio for our website and supporting channels.
• Responsible for finance processes including budget management estimate and invoice sign off.
• You will work in close collaboration with the entire global marketing community in particular the Global Marketing Manager Global Social Media Manager Performance Team PR Team and Design Studio.
• Third party agency management and other external suppliers to ensure that all marketing collateral / activity is produced to a very high standard.

Ideal candidate

• You are a superb communicator and a natural at making seemingly complex things very simple for our customers.
• You have a great attention todetail helping to ensure the Aira brand comes to life perfectly in every touchpoint.
• You have experience in leading the creative development process and comfortable providing clear and constructive feedback.
• You have experience in driving the development of website content that best brings to life product benefits.
• You have the ability to understand and articulate technical concepts and translate these into compelling product marketing customer focused communications across a range of customer touchpoints.
• You have strong relationship building skills based upon mutual trust and great communications and who thrives on building a high performance customer obsessed culture.
• You have great interpersonal skills and a proven ability to operate effectively with other members of the business in product design commercial & development to ensure that cross functional initiatives are effectively executed.
• You will be happy to get your hands dirty and live within relatively confined budgets.
• You will also be able to demonstrate you are organised and can multitask in a friendly specialised fast paced intellectually challenging proactive environment and work quickly to master detail under pressure.
• The ability to remain calm and bring order to complex tasks with tight deadlines is essential.
• You have a flair for innovation an entrepreneurial mindset and working in a startup environment no task is beneath you and new challenges are actively sought out.

Ideal Experience

• You have strong marketing skills preferably in the direct to consumer tech energy or sustainability industry.
• Experience in a startup environment would be great.
• You have a strong knowledge of marketing best practices.
• You have experience of creating highly engaging content aligned to the overall marketing strategy.
• Excellent copywriting skills and creative judgement.
• You have exceptional data interpretation and manipulation skills and experience.
• Experience in successfully navigating complex matrix organisations to deliver the best outcomes for the customer.

What is in it for you

• Annual Salary of 72k P/A pro rata for the contract period
• 25 days annual leave bank holidays
• Health Cash Plan
• Reward Gateway (shopping discount)
• Life insurance

At Aira Were not just champions of nextgeneration energy were champions in Diversity and Inclusion too. We believe that a diverse workforce sparks innovation and creativity and enables us to better serve our customers and communities. We encourage individuals from all backgrounds cultures and perspectives to join our team. We will never accept any form of discrimination and believe that together we can drive a new era for our people and planet.