Marketing Manager

Job Description

• Structure, build & follow up marketing, and build comprehensive marketing plans that will drive traffic, awareness, and revenue optimization for hitop & Etejar. Execute and report on all B2B clients.
• Build comprehensive marketing plans that will drive traffic, awareness, and revenue optimization.
• Understand and analyze different market dynamics and market behaviors
• Responsible for user acquisition, user engagement and revenue growth via online marketing channels (website, social media, digital, emails).
• Manage social media campaigns, supervise on the end-to-end process of social media content creation and performance optimization, optimizing toward higher engagements and conversions
• Drive marketing partnerships with new and existing partners, pitch marketing promotion ideas and deliver effective partnership campaigns mapped to business objectives.
• Overall increase in ROAS for clients while aiming for decreasing CPAs of products and offers.
• Manage a team of marketing
• Promote the brand, keep & raise the quality constantly
• Bring in macro ideas that make things more efficient
• Coordinate with Sales Team to achieve common goals
• Set and steer team to achieve monthly/quarterly/annual goals
• Manage content creation process such as photo or video shoots
• Lead creative workshops to come up with new ideas, that are at the pulse of time
• Be able to compile regular documentations about your work/achievements
• Involve in product development
• Competitors & price analyse

Job Requirements

• Bachelor’s degree in business administration/marketing.
• 4/7 years of experience
• Skilled in Twitter, Google Ads, Instagram, and Linkedin ad campaigns
• Work experience in marketing with a focus on social media design and marketing campaigns
• Years in eCommerce marketing
• Team leading & management skills
• Be able to build a long-term strategy
• Understand the market and consumer behaviour
• Have experience at least in a medium or big-scale company
• Be analytical in your approach and decision making
• Understand brand and technical trends in eCommerce marketing for B2B
• Have an aesthetic as well as a business mind
• Perfect communication skills (internal & external)
• Fluency in English & Arabic (spoken and written) is required
• Understand the power of data
• Talented in organization & time management
• Don’t hesitate to do the hard work
• Experience working with external partners to execute marketing programs across multiple media channels.
• Analytical thinking and data-driven. Focus on performance metrics to support building robust campaigns.
• Experience writing creative briefs, testing creativity, and adapting based on insights.
• Strong organization and project management skills; comfortable working on projects and running multiple channels at the same time.
• Tight-knit collaboration skills working with partners across various functions.
• Understand the media landscape with paid media experience preferred – performance marketing, digital and social channels expert.