Marketing and Branding Specialist
Posted on :
07-04-2024
Employer Active
1 Vacancy
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Job Description
Req ID : 2696319
- Develop and implement brand marketing strategies to promote the company's products or services and enhance brand visibility.
- Conduct market research and analyze consumer insights to understand target audience preferences, trends, and competitive landscape.
- Create and manage brand guidelines, ensuring consistency in brand messaging, visual identity, and tone of voice across all marketing channels.
- Collaborate with the creative team to develop compelling and impactful marketing materials, including advertisements, brochures, website content, and social media assets.
- Plan and execute integrated marketing campaigns that align with brand positioning and target audience segments.
- Monitor and report on the performance of brand marketing initiatives, analyzing key metrics and making data-driven recommendations for improvement.
- Work closely with internal stakeholders, such as product managers, sales teams, and senior management, to understand business objectives and align marketing activities accordingly.
- Stay updated on industry trends, consumer behavior, and emerging marketing techniques to identify opportunities for brand growth and innovation.
- Manage relationships with external vendors, agencies, and partners to ensure the timely and successful execution of brand marketing initiatives.
- Collaborate with the digital marketing team to optimize brand visibility and engagement across online platforms, including websites, social media, email marketing, and digital advertising.
Employment Type
Full Time
Department / Functional Area
Marketing / Brand Management / Marketing Research / Digital Marketing
Key Skills
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