Manager Programmatic
Manager Programmatic
Posted on :
27-09-2023
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Jobs by Experience
1-3years
Salary
Not Disclosed
Salary Not Disclosed
Posted on :
27-09-2023
Job Description
This is a remote position.
About the Client:
At Just Global they live and breathe B2B and believe in igniting B2B relationships. Their independent, global team actively engages with clients to put their deep technical knowledge and unique perspectives of markets and buying processes to work. They maximize insights, they spark creativity, and they leverage technology to inspire brand loyalty and drive recurring revenue. They are the heart of B2B.
Job Summary:
The Manager, Programmatic is accountable for managing omnichannel strategy, optimization and execution across all in-house platforms and works to ensure the highest level of quality work, strategic thinking, and collaboration with both internal and external partners for a select group of accounts. Working in close collaboration with media and programmatic leads, this role manages all aspects of the campaign life cycle as it pertains to programmatic including ownership of the day-to-day across active campaigns.
In addition, the Manager, Programmatic will support agency education on the capabilities within these platforms through ongoing meeting facilitation, note-taking, and POV creation.
Responsibilities:
Internal:
- Holistic ownership of client accounts, including strategy, planning, budgeting, and reporting
- Help develop and pitch innovative strategies and meaningful insights for campaigns for both new and existing clients
- Provide strategic and execution support to team members on a variety of clients with different complexities and backgrounds
- Troubleshoot issues/concerns and work with online partners to resolve as needed
- Proactively communicate with client and internal teams; prepare call agendas, and follow up with call recaps
- Research, test, and evaluate new data providers, DSP, and other partners
- Perform in-platform maintenance and optimizations
- Own regular budget pacing and monitoring for live campaigns to ensure accurate spend delivery, along with any recommendations on strategic test opportunities
- Analyze reports within native platforms, excel or Datorama, and recommend optimizations for improving campaign performance.
- Maintain quality control while ensuring projects and campaigns are executed completely, correctly, accurately, and efficiently for clients
- Ensure tactics and vendors utilized are GDPR compliant and ensure all internal processes and procedures are followed, including those specific to certain clients based on their own contractual agreements
- Help educate the agency on the capabilities within programmatic platforms through ongoing meeting facilitation, note-taking, and POV creation
- Exhibit the ability to anticipate and solve problems
Customers:
- Ability to support the onboarding of new clients in close collaboration with all internal teams throughout the onboarding process
- Translate marketing goals and brand positioning into viable media communication strategies and ideas across an omnichannel landscape
- Discover and deliver new test opportunities and firsts to drive innovative solutions to executing programmatic campaigns based on specific client business issues and challenges
- Work closely with account and media leads to ensure strong senior client relationships on select groups of accounts
Market Knowledge:
- Stay abreast of platform improvements and new offerings in the programmatic space
- Core understanding and knowledge of the digital media landscape and where omnichannel intersects
- Participate and contribute to agency thought leadership initiative, as applicable
- Communicate with partners on the latest and greatest ad tech in the industry
Management Responsibilities:
- Manage vendor relationships and cultivate partnerships that will facilitate account growth and performance
- Ensure process and activation best practices are used across the programmatic team
- Mentors Coordinator and Associate level team members regarding omnichannel best practices and internal processes
- Support internal training and development initiatives specific to social media best practices and internal processes
Requirements
Knowledge:
- Agency knowledge
- B2B Marketing Client Knowledge
- B2B Marketing Industry
- B2B Marketing Media Activation
- B2B Marketing Media Planning
- B2B Marketing Vendor landscape
Skills:
- Active listening
- Ad platforms: The Trade Desk / DV360
- Analytics platforms: Google Analytics, Adobe Analytics
- Challenge mediocrity
- Commercially astute
- Eye for detail
- Organized
- Other platforms: Asana, Basis, Nexelus
- People management
- Presentation skills
- Prioritizing
- Problem-solving
- Solutions oriented
- Stakeholder management
- Storytelling
- Upwards management
Experience:
- 3+ years experience in a digital marketing environment, agency and/or client experience
- 3+ years experience with programmatic platforms
- Must have Fiber Optic internet with at least 25 Mbps bandwidth
- Must have a backup desktop or laptop with the latest OS
- Must be able to work from 12AM-9AM
Benefits
WHAT WE OFFER:
Great Place to Work-Certified Company
Premium HMO
Holistic employee experience
Work-from-home and hybrid work setup
Rewards and incentives
Monthly engagement activities
Career advancement opportunities
Paid referral program
Knowledge: Agency knowledge B2B Marketing Client Knowledge B2B Marketing Industry B2B Marketing Media Activation B2B Marketing Media Planning B2B Marketing Vendor landscape Skills: Active listening Ad platforms: The Trade Desk / DV360 Analytics platforms: Google Analytics, Adobe Analytics Challenge mediocrity Commercially astute Eye for detail Organized Other platforms: Asana, Basis, Nexelus People management Presentation skills Prioritizing Problem-solving Solutions oriented Stakeholder management Storytelling Upwards management Experience: 3+ years experience in a digital marketing environment, agency and/or client experience 3+ years experience with programmatic platforms Must have Fiber Optic internet with at least 25 Mbps bandwidth Must have a backup desktop or laptop with the latest OS Must be able to work from 12AM-9AM
Employment Type
Full Time
Key Skills
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