Head of IoT Marketing
Posted on :
03-01-2024
Employer Active
1 Vacancy
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Job Description
Req ID : 2430270
- Marketing Strategy: Develop and implement a global marketing strategy that aligns with the company's business objectives and drives growth in target markets
- Brand Management: Manage and strengthen the company's brand identity and positioning in the IoT industry
- Campaign Management: Plan and execute integrated marketing campaigns across multiple channels to reach target audiences, generate leads and support sales efforts
- Digital Marketing: Oversee digital marketing initiatives, including company website, SEO, SEM, social media, email marketing, and content marketing to enhance online visibility, generate leads and engage customers
- PR and AR: Foster strong media relationships and coordinate PR activities. Manage relationships with industry analysts and influencers to enhance the company's market position
- Customer and Market Surveys: Conduct market and customer surveys to gain insights and improve marketing strategies
- Event Coordination: Plan, manage, and coordinate both internal and external events, including trade shows and conferences
- Field Marketing: Lead field marketing efforts in the USA, France, and APAC regions to promote company offerings
- Channel & Partner Marketing: Define, align and execute channel (incl. Vodafone OpCos) and partner marketing activities to strengthen relationships with strategic partners and expand the company's reach, including agreeing annual co-marketing budget, planning and running joint campaigns, physical and online events with Vodafone
- Cross-functional Collaboration: Collaborate with Product Management, Sales, Strategy and other departments to develop external product marketing materials (incl. battlecards, case studies, customer references) ensuring successful product launches and sales efforts with channel and direct customers
- Team Leadership: Lead and mentor a talented marketing team, fostering a culture of collaboration and innovation
- Budget Management: Manage the marketing budget effectively to maximize ROI and track key performance metrics
Employment Type
Full Time
Department / Functional Area
Key Skills
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