EN - Director of Sales - AccorHotel

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Director of Sales

The Role

• To strategically manage the total sales efforts within the hotel & the area sales office to proactively generate revenue.
• To develop implement maximize monitor and evaluate objectives strategies and activities of the sales function so as to secure new accounts and develop these accounts into profitable business for the hotel thereby achieving and exceeding forecasted revenue figures in Rooms and Food & Beverage.
• To interact and communicate effectively with Rooms Food & Beverage and Reservations departments to ensure residents and guests receive high levels of service

• Planning & Organizing:

• Develop and implement business plan and sales strategy that ensure attainment of company sales goals and profitability.
• Adhere to and monitor departmental operating expenses as per departmental budget and forecast.
• Preparation of the annual Sales budget taking into consideration Market mix average room rate yield and Occupancy levels.
• Coordination with Regional Sales Office
• Conduct interviews for candidates in the department in conjunction with Human Resources and prepare job descriptions
• Review and monitor departmental work schedules oversee that departmental payroll is in line with budgets.

• Operations:

• Train and develop the Sales and Reservations teams in the departmental operating standards
• Finalize rates structure and strategy through competitive data review and demand analysis.
• Maintain a keen sense of market intelligence of trends and competition in order to provide market leading perspectives emerging trends tools and techniques to develop and promote the property.
• Initiate and develop long term relationships with leading tour operators OTAs market managers corporate key accounts to ensure a healthy market share and penetration for the property.
• Conduct and participate in Revenue meeting weekly strategic sales meeting and monthly management meeting.
• Identify source & develop business opportunities and negotiate contracts with potential partners from both corporate & leisure markets.
• Maintain a consistent focus on improving the overall flow of sales operations seeking ways to maximize and improve the operation through productivity management and energy savings programs

• Administration:

• To make a minimum of 57 personal sales calls per day and 10 telephone sales calls per day
• Ensures that all incoming correspondence (inquiries requests offers confirmations etc.) are replied to promptly.
• Prepares weekly Call Reports and provides details to the General Manager.
• Establishes and maintains a Monthly Report to include the summary of the past activities prospects and trends and analysis of competitors sales and promotion efforts forecast for all sales activities & production/conversion figures.

Your experience and skills include:
Relevant sales experience is an asset
Ability to focus attention on guest needs remaining calm and courteous at all times
Highly responsible & reliable
Excellent communication skills both written and verbal required
Strong interpersonal and problem solving abilities

Your team and working environment:
In 12 sentences introduce the team property or office environment in a way that reflects the culture
Note: Customization may be included for any specific local or legislative requirements such as work permits