Direct MarketerPromo....
Direct MarketerPromoter Lagos
Posted on :
27-03-2024
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1 Vacancy
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Job Description
Req ID : 2665984
Job Title: Direct Marketer
Location: Lagos Nigeria
Minimum Qualification: Degree
Experience Level: Mid level
Experience Length: 3 yearsMonthly
As a Marketing Manager at Manooka multipurpose facility you will be responsible for developing direct marketing strategies to attract new clients and retain existing ones. Collaborate with teams in Lagos and London to create compelling campaigns provide regular reports on market trends and achieve monthly targets in event space bookings kitchen memberships rooftop bookings and brand engagements. Key performance indicators include event booking conversion rates occupancy rates customer satisfaction scores revenue per available space client retention rates and leadtobooking times.
As a Marketing Manager at Manooka multipurpose facility you will be responsible for developing direct marketing strategies to attract new clients and retain existing ones. Collaborate with teams in Lagos and London to create compelling campaigns provide regular reports on market trends and achieve monthly targets in event space bookings kitchen memberships rooftop bookings and brand engagements. Key performance indicators include event booking conversion rates occupancy rates customer satisfaction scores revenue per available space client retention rates and leadtobooking times.
Develop Direct Marketing Strategy: Formulate and execute targeted strategies to attract new clients and retain existing ones for Manooka multipurpose facility.
Collaborate with Marketing Team (Lagos and London): Work closely with the marketing team to create compelling campaigns highlighting Manookas unique features customer acquisition and success stories of their transition to the UK and events hosted at the facility.
Provide Regular Reports: Offer insights to senior management through regular reports on market trends and performance metrics.
Requirements
Degree in Marketing or related field.
Minimum 3 years of experience in midlevel marketing roles.
Ability to close deals
Strong sales experience will be an added advantage
Strong skills in direct marketing strategy development campaign management market research and analysis.
Ability to collaborate effectively with teams across locations.
Experience in the hospitality or events industry is a plus.
Excellent communication interpersonal and time management skills.
Proficiency in marketing tools and analytics platforms.
Datadriven decisionmaking abilities.
Adaptability and ability to work in a fastpaced environment.
Benefits
Remunerations:(Based on experience level)
Targets:
Event Space Bookings:
Increase of 30% 45% 60% respectively monthonmonth.
Ensure 95% minimum bookings for the main event space and creative lounge during April September and December.
Kitchen Membership:
Maintain a minimum 75% occupancy rate with a staircasing approach of 30% 45% 60% over the next 3 4 months.
Rooftop Booking:
Achieve a minimum usage of 65% from June 2024 onwards.
Brand Engagements:
Secure a minimum of 3 brands/businesses each month for product launches business expansions media parleys trade fairs and other activities.
Key Performance Indicators:
Event Booking Conversion Rate:
Aim for 60% in the first month increasing to 75% from month 2 onwards.
Occupancy Rate:
Maintain high seasons at 95% and low seasons at 65% for both event spaces and kitchen.
Customer Satisfaction Score (CSAT):
Ensure a score above average excellent to maintain online reviews at 4.5* and above.
Revenue per Available Space:
Evaluate each facility separately (creative lounge main hall cloud kitchen rooftop).
Client Retention Rate:
Focus on retaining existing clients through exceptional service with the London Office Team.
Average LeadtoBooking Time:
Aim for a quick turnaround time in converting leads to bookings.
- Degree in Marketing or related field. - Minimum 3 years of experience in mid-level marketing roles. - Ability to close deals - Strong sales experience will be an added advantage - Strong skills in direct marketing strategy development, campaign management, market research, and analysis. - Ability to collaborate effectively with teams across locations. - Experience in the hospitality or events industry is a plus. - Excellent communication, interpersonal, and time management skills. - Proficiency in marketing tools and analytics platforms. - Data-driven decision-making abilities. - Adaptability and ability to work in a fast-paced environment.
Employment Type
Full Time
Key Skills
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