Digital Marketing Manager

Digital Marketing Manager

As the Digital Marketing Manager you will be responsible for the strategy and execution of the CRM for client including all campaign management and execution calendar and asset planning list integrity growth and segmentation deliverability health A/B and multivariate testing and content personalization. The ideal candidate is a highly organized and resultsdriven email specialist with strong knowledge of daily operations.

Responsibilities:

• Manage the strategic planning and development of direct marketing (email direct mail & SMS) programs including broadly circulated brand messages targeted campaigns based on customer segmentation and triggered campaigns based on crosschannel customer behavior.
• Oversee planning development and growth of clients review loyalty and referral programs with direct marketing using touchpoint throughout the customer journey.
• Collaborate with brand marketing to generate content strategy for developing delivering and optimizing bestofbreed email campaigns and flows.
• Set the strategy and manage all email campaigns supporting the customer lifecycle (awareness engagement conversion retention etc.)
• Develop lead and execute email and SMS marketing strategies for lifecycle transactional triggered and promotional campaigns to increase specific business KPIs and overall user LTV.
• Create and manage segmented multitouch nurture campaigns that include promotions Loyalty and Referral Programs and review generation.
• Devise testing strategy for subject lines content cadence and timing to continuously improve results.
• Lead email experimentation plan including testing design analysis and documentation.
• Plan analyze and evaluate performance of ongoing campaigns to optimize towards benchmarks.
• Weekly reporting to proactively monitor the integrity of the email list and quickly address any issues.
• Utilize 3rd party platforms and technologies (i.e. Moveable Ink) for image personalization live optimization and advanced campaign testing.
• Own plan and execute the strategy for push notifications as both a marketing and communication channel for Customers.

Requirements:

• 35 years of experience developing lifecycle programs
• Experience developing and executing A/B tests to continually improve performance & drive value Analyticsfocused with experience translating data into business and consumer insights.
• Expert knowledge of the Klaviyo platform
• Proficient with Excel Canva and BI tools
• Excellent organizational project management and written/verbal communication skills.
• Crossfunctional team experience and ability to formulate and execute a strategy through consensus building negotiation and datadriven persuasion.
• Scrappy resourceful and believes in getting things done.
• Selfstarter with the ability to prioritize and be selfsufficient

Work Environment:

• Onsite in our office and remote work time based on daily business needs