Digital Marketing Executive

Overview

Key responsibilities

• Develop and manage digital marketing campaigns across multiple channels including SEO PPC and social media.
• Utilize analytics tools to evaluate and optimize digital marketing performance and provide insightful reports and recommendations for improvement.
• Create and maintain social media presence and engage with the audience to foster brand loyalty and customer satisfaction.
• Plan and execute content marketing strategies to generate leads and increase brand visibility.
• Monitor and enhance website user experience and performance ensuring high conversion rates.
• Collaborate with external agencies and vendors to develop and implement digital marketing initiatives.
• Stay updated with the latest trends and best practices in digital marketing and implement them to keep the company ahead of the competition.
• Support the sales team by providing necessary digital marketing materials and insights to drive sales conversions.
• Contribute to the development of the overall marketing strategy and participate in crossfunctional teams to achieve marketing goals.
• Manage email marketing campaigns to nurture leads and enhance customer retention.

Required qualifications

• Bachelors degree in Marketing Communications or related field.
• Demonstrated experience in digital marketing including SEO PPC social media and content marketing.
• Proficiency in using analytics tools such as Google Analytics and other SEO and PPC platforms.
• Strong understanding of current online marketing concepts strategy and best practices.
• Excellent written and verbal communication skills with a creative mindset.
• Proven track record of successfully managing digital marketing campaigns and driving results.
• Ability to multitask in a fastpaced environment and prioritize effectively.
• Experience working with digital marketing tools and software.
• Uptodate with the latest trends and best practices in digital marketing and measurement.
• Strong analytical skills and datadriven thinking.
• Ability to work independently as well as in a team environment.
• Certifications in digital marketing tools or platforms would be a plus.
• Knowledge of web design HTML and CSS is advantageous.
• Experience in email marketing and lead nurturing is a plus.

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