Digital Marketer

Overview:

Key Responsibilities:

• Develop and manage digital marketing campaigns
• Utilize SEO and PPC to drive traffic to company pages
• Oversee social media strategy and execution
• Create and manage email marketing campaigns
• Analyze and report on digital marketing performance
• Identify trends and insights optimize spend and performance based on the insights
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate endtoend customer experience across multiple channels
• Create and maintain digital marketing calendar to ensure timely execution of campaigns
• Research and implement digital marketing tools and solutions
• Stay uptodate with digital media developments
• Monitor competition and provide suggestions for improvement
• Brainstorm new and creative growth strategies
• Collaborate with agencies and other vendor partners
• Plan and execute all digital marketing including SEO/SEM marketing database email and social media

Required Qualifications:

• Proven 6 months to 1 year of work experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM marketing database email social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage inform and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools
• Working knowledge of ad serving tools
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and datadriven thinking
• Uptodate with the latest trends and best practices in online marketing and measurement
• Strong understanding of digital marketing KPIs
• Ability to multitask and prioritize under tight deadlines
• Exceptional communication and interpersonal skills
• Experience with A/B and multivariate experiments
• Familiarity with web design and HTML

digital media monitoring,marketing database management,web design,seo,a/b and multivariate experiments,communication skills,ad serving tools,html,google adwords optimization,digital marketing,agency collaboration,digital marketing calendar management,online marketing best practices,digital marketing tools research and implementation,ppc,digital marketing kpis understanding,growth strategy brainstorming,customer experience evaluation,content creation,analytical ability,social media strategy,website analytics,prioritization under tight deadlines,email marketing,seo/sem management,analytics,social media