Digital Marketer

SEM/PPC (Search Engine Marketing/Pay Per Click) Responsibilities

• Develop and execute effective long and shortterm paid search strategies for strong ROAS.
  
• Manage review and handle daily account tasks across Google Ads Bing and other platforms for diverse clients.
  
• Monitor keyword bids audience targeting budget limits impression share quality score and key metrics.
  
• Recommend and implement strategies for keywords audience targeting campaign structure and more aligned with client objectives.
  
• Oversee manage and generate weekly and monthly client reports covering key metrics goal tracking revenue and paid search efforts.
  
• Provide creative copy suggestions and graphical ad templates.
  

SMA (Social Media Advertising) Responsibilities

• Develop ad strategies to boost buyer interest and costefficient lead generation.
  
• Manage daily paid social ads on platforms like Facebook Instagram Snapchat and Pinterest.
  
• Track and report campaign results analyze data and provide regular client updates.
  
• Optimize paid marketing using various dashboards (Google Analytics Ad Manager etc.).
  
• Handle all aspects of social advertising: automation scheduling conversion tracking video ecommerce and CRO.
  

Additional Responsibilities

• Manage ecommerce ad campaigns on platforms like Amazon AliExpress and eBay.
  
• Plan execute and improve email marketing campaigns including audience targeting list growth analysis and reporting.
  
• Establish and execute a YouTube channel strategy focusing on longterm goals gotomarket plans and KPIs for the search engine.