Digital Brand Manager - Orchidia Pharmaceutical Industries

Job Responsibilities

• Build plan and implement the overall digital marketing strategy.
• Responsible for developing implementing and managing marketing campaigns that promote a company and its products and services.
• Enhance brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
• Identify and evaluates new digital technologies and uses Web analytics tools to measure site traffic to better optimize marketing campaigns email marketing social media and display and search advertising.
• Plan and execute all digital marketing activities including web SEO/SEM marketing database email social media and display advertising campaigns.
• Design build and maintain our social media presence.
• Measure and reports performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights along with spending and performance optimization.
• Create new and creative growth strategies.
• Plan executes and measures experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate endtoend customer experience
• Collaborate with agencies and other vendor partners.
• Prepare and manage the digital marketing budget.
• Track and measure SEO and Google Analytics metrics and provide reports.
• Forecast potential sales based on digital marketing activities.
• Research and forecast future sales and performance trend.

• BS/MS degree in marketing or a related field.
• 4 Years of Proven working experience in digital marketing.
• Demonstrable experience leading and managing SEO/SEM marketing database email social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage inform and motivate.
• Solid knowledge of website analytics tools (e.g. Google Analytics Net Insight Omniture Web Trends).
• Working knowledge of ad serving tools (e.g. DART Atlas).
• Experience in setting up and optimizing Google AdWords campaigns.
• Working knowledge of HTML CSS and JavaScript development and constraints.
• Strong analytical skills and datadriven thinking.
• Uptodate with the latest trends and best practices in online marketing and measurement Very good at English verbal / writ5ten communication.
• Ability to communicate well and work through others.
• Excellent computer skills.

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