Customer Marketing

Responsibilities:
• Lead development of Category Development Strategy to achieve defined business objectives for categories in charge by designing in-store strategy covering multiple pillars; i.e. BTL communication and in-store materials, price architecture, category assortment, planogram and consumer promotions
• Lead market execution of new launches, define quarterly cycle priorities and cascade the plans on channel basis to the field team through meetings and quarterly distributor meetings
• Lead cross-functional relations with key stakeholders; Category Marketing, Sales and Supply Chain Teams
• Manage the budget in charge while overviewing Trade Money initiatives
• Responsible for management of shopper/channel initiatives and investments for the category
• Utilize multiple data resources for better understanding of market trends, competition, channels as well as shopper insights driving a high-quality channel/trade plans